A look at experiential marketing agency RedPeg (plus advice on how to get hired there)

RedPeg is the experiential marketing company that is diving into the video game industry and making every experience mean more. The company, which began in 1995 when founder and CEO Brad Nierenberg set out to create a company that he would actually want to work for, specifically one with a “work hard, play hard” mentality. Find out more about the experiential marketing agency with Ladders’ full rundown, including info on how you can join the team.

RedPeg rundown

Size: 70 employees in the United States

Industry: Marketing & Advertising

Locations: The company’s headquarters is in Alexandria, Virginia, but it also has an office in Dubai, UAE.

Founded: 1995

Founder and CEO: Brad Nierenberg

brad nierenberg

Mission: RedPeg aims to “make every experience mean more.”

How much do RedPeg employees make?

The average salary for a RedPeg Marketing employee is $160,833 per year. Ladders estimates are based on our calculations.

RedPeg jobs

The company is currently hiring for a variety of open positions, including a Senior Manager in Marketing & Communications and a Creative Director to join the team in Alexandria, VA. Find a full list of open roles on Ladders’ RedPeg Jobs page.

Office Life

“Our culture is palpable,” Nierenberg said. “The moment anyone walks through our front door you can see it, feel it, taste it and definitely want to be part of it!”

Anyone who gets the chance to walk in the front door of the RedPeg office will see what Nierenberg means. The Office Manager has created a floor to ceiling hand-written wall that maps out the company’s upcoming 30 days.

Here’s a look at some other fun things that are unique to the RedPeg office:

  • Pegsgiving, our company version of Thanksgiving
  • Dog Fridays
  • Culture of Growth cost-savings initiative, where employees are broken into teams to generate the most savings week to week (and are rewarded for those savings)
  • Three Amigos lunches (three employees from different departments are randomly selected to go for lunch, courtesy of RedPeg)
  • Trivia contests
  • Happy hours
  • Birthday celebrations“But even with what we provide the team, it’s our employees who have created some of the most memorable RedPeg traditions,” Nierenberg said, providing a margarita making contest and biggest loser challenges as examples.

The company also has two programs that employees are encouraged to take part in. Women of RedPeg is a support group that allows women to gather and mentor each other. Chance for Life started as a family fundraising event and now exists as a “part-charity, part-concert, part-gastronomic experience” that has raised over $6.5 million for pediatric cancer research.

Company culture

“Overall we’re a company that takes ourselves really seriously, but at the same time tries to take ourselves not too seriously,” said Pearlie Oni, the Senior Manager of Employee Experience at RedPeg.

The main feature of the company culture is that it’s designed to encourage each employee to bring their true selves to work. Part of how the company accomplishes that is with “mementos,” which are items that each employee chooses to represent themselves with. Whether it’s your dog, a passport, or a bright red lipstick, each employee is photographed with their memento for the company site. Additionally, the memento is printed on the back of your business card.

“When we’re working for RedPeg obviously we represent RedPeg, but we want people to feel like they also represent themselves and they’re bringing something to the table that’s unique to them…and that’s what mementos are about,” Oni said.

Part of bringing your whole self to work is feeling safe to be open about real life issues.

“A lot of companies say ‘leave your personal problems at the door,’ but here at RedPeg if you’re going through something people will check in on you, they’ll find ways to support you as much as they can and help you through anything,” Oni said.

Oni touched on the team building activities that Nierenberg mentioned, saying that the culture is set up in a way to encourage the community feel.

“Having fun is a big part of our culture as well,” Oni said. “We’re all about not losing the magic in what we’re doing.”

What the CEO says it takes to get hired

Based on the company’s emphasis on creativity and individuality, it shouldn’t be surprising that you’ll be asked to express what makes you special in your interview.

“Tell us what you’re going to bring to the organization, what you’re hoping to learn from others and be confident that working in an agency that retains its entrepreneurial spirit sits well with you as it’s not everyone’s cup of tea,” Nierenberg said, when asked his advice for candidates interviewing at RedPeg.

What the Senior Management of Employee Experience says it takes to get hired

“We really value people that are able to come in and make an impact, people that are going to be able to forge their own paths, people that are curious and always looking to innovate,” Oni said.

Innovation is a particularly important trait to display during your interview, according to Oni. “Someone who is able to look at the things that we do and the way that we’re doing things and say ‘how can we make this better, faster, a better experience for the people we’re looking to reach?’”

The team at RedPeg knows it already makes great experiences, but how can it make even better ones? Having a growth mindset and a penchant for innovation will make candidates stand out in their interviews.

While most interviews will call for you to wear your “safest” outfit, an interview at RedPeg calls for you to do the opposite. The company wants its employees to bring their whole selves to work, so it also wants candidates who will have the confidence to do that during an interview. Don’t hold back with your outfit, resume, answers to questions, and even thank you notes.

“We’re always looking for people who are creative and definitely people who find ways to let their personalities shine through in interviews,” Oni said.

Additionally, Oni says that the interview process is pretty casual. While you’ll be meeting with many people during your visit to the office, they try not to take up too much of your time. During your time there you will meet with human resources, the executive team, as well as the team they would be working with on a day-to-day basis.

RedPeg’s expansion into Dubai

Nierenberg described the company’s expansion into Dubai as “one of those ‘stars were aligned’ moments.” The company was approached by the CEO of a leading independent media house in Dubai, who is now their partner, at the end of 2017. The company in Dubai was more frequently being asked to provide experiential solutions, which they didn’t offer. So, after much planning, the RedPeg Middle East office launched in December 2018. The Dubai team now consists of six members, and will be growing as the team gains more projects.

Dubai may seem like a random choice for a company with only one office in the United States, but the city’s mall culture actually provides for exciting business opportunities in the experiential marketing business.

“It’s super hot there all the time so a lot of people spend time doing indoor activities and a lot of those activities are centered around huge super-malls they have,” Oni said. “When you’re thinking about experiential marketing, it’s all about reaching people one on one…and what better way to do that than in these places where people are gathering organically?”

When it comes to hiring in this new office, RedPeg isn’t being picky about where their new employees come from. The company has done a mix of hiring local talent, sending people over from the United States, and picking from the huge expat workforce that exists in the UAE.

“Wherever we can find the best talent is where we’re focusing our effort,” Oni said.

Employee benefits

  • Health, dental, vision, life, and disability insurance
  • Flexible spending account (FSA)
  • Health savings account (HSA)
  • Supplemental life insurance
  • Occupational accident insurance
  • Mental health care
  • Accidental death & dismemberment insurance
  • Health care on-site
  • Retirement plan
  • Performance bonus
  • Charitable gift matching
  • 401K plan
  • Maternity & paternity leave
  • Family medical leave
  • Work from home
  • Military leave
  • Vacation & paid time off
  • Paid holidays
  • Sick days
  • Volunteer time off
  • Bereavement leave

Employee perks

  • Employee discount
  • Employee assistance program
  • Commuter checks & assistance
  • Mobile phone discount
  • Company social events
  • Free lunch or snacks
  • Pet friendly workplace
  • Diversity program
  • Professional development
  • Tuition assistance
  • Job training

RedPeg employee reviews 2019

Reviews on Glassdoor range from two-star reviews titled “stressful, gossipy, and vague” to five-star reviews titled “great job, great culture!”

One reviewer wrote that her “opinions, creativity, and work really is taken as an equal part of the greater team.” She credits much of her amazing experience to her direct manager. “My manager is amazing, and she really cares about my growth and development,” the reviewer wrote.

The reviewer noted that there is a “certain level of gossipy-ness, but no more than a normal office environment. It is easy to stay out of the gossip, and it never interferes with work.”

The company has good ratings on Glassdoor, with 76% of reviewers recommending the company to a friend and 93% of reviewers approving of the CEO.

What does RedPeg do?

The experiential marketing agency partners with clients to create experiences that leave a lasting impression on consumers.