Everywhere you look, people are on smartphones.
In places as public as the subway or as private as the toilet, Americans are glued to the Internet in their palm. And according to a new report, the devices are only getting more popular.
Deloitte’s 2018 Global Mobile Consumer Survey found that smartphones were one of two mobile technologies that experienced growth in market penetration this year as most others stalled. Their penetration rate was off the charts at 85% — higher than all other mobile devices, including laptops and tablets.
Increasingly, it seems that smartphones are our one-stop tech hub. The survey indicates that 20% of Americans rely on their smartphones for primary online access when they’re home. That means we’re staring at our small screens a lot: Collectively, 14 billion times a day.
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Though young people have long been fond of smartphones, more seniors are adopting them now, too. In 2017, 67% of respondents 55 or older owned or had ready access to a smartphone. In 2018, that number jumped to 74%.
Meanwhile, Deloitte estimates that on average, an American who uses a smartphone checks in 52 times per day.
It’s not a huge surprise that self-aware people think they may be overusing their cells, including 60% of 18 to 34-year-olds. Almost two-thirds of U.S. consumers are trying to slow their smartphone use, but a lot of them aren’t achieving that goal.
What it means for work
As smartphones become an extension of ourselves, they’re complicating work/life balance.
Only 30% of respondents said they never use their personal smartphones for business outside of normal working hours. But the phenomenon goes both ways — 59% said they go on their cells at least fairly often during work time. Whether it’s to Google a job-related question or play Anagrams with their significant other, who’s to say?