It is almost mid-August, so in the retail world, it is basically late October. The school supplies are haunting children, the flannels are out and, of course, we are just a few weeks away from the infamous Starbucks Pumpkin Spice Latte entering our lives once again.
You may have thought it was just a drink (and does anyone actually drink it? I’ve never seen it happen) but for some people, it is an absolute obsession. This is why Starbucks launched a closed Facebook group, called the Leaf Rakers Society, to support those that find it hard to get through the months when the PSL is not featured on the menu.
The group’s description reads:
“This is a safe place for a) pumpkins b) year-round scarf-wearers c) those who would rather work on their Halloween costume than their tan d) members of the Great Pumpkinwatch 2017 Facebook Group. This group serves as a forum where we constructively work together with Mother Nature to help autumn arrive earlier in the calendar year. Maybe we get rid of August, or something?”
— Starbucks Coffee (@Starbucks) August 3, 2018
It’s almost PSL time
According to an official Starbucks document obtained by Business Insider, the PSL will be available on August 28. While you count down the minutes you can also get excited about all the other Starbucks PSL-themed products because honestly is it really even fall if everything doesn’t have this flavor?
There will be Pumpkin Spice Cookie Straws and Pumpkin Spice Flavored Ground Coffee K-Cup Pods, and returning items, Ready-to-Drink Starbucks Pumpkin Spice Lattes, Pumpkin Spice Flavored Ground Coffee, Pumpkin Spice Caffe Latte K-Cup Pods, Iced Espresso Classics Pumpkin Spice, and Starbucks VIA Instant Pumpkin Spice Latte.
Or you can complain about our culture’s weird obsession with this drink that has somehow beat out leaves and Halloween to represent all of fall.
As John Oliver once said, “Just about anything that reminds us of autumn is a better flavor than pumpkin spice. I personally, for instance, would rather drink a cable-knit sweater spice latte, or a Major League Baseball spice latte, or a keen awareness of my own mortality spice latte, because that’s what foliage is.”
You have to admit cable-knit sweater doesn’t sound too bad.