There’s a new reality TV show that lets you get closer to making your next big buck.
Think of it like “Shark Tank” — except you can get in on the action yourself.
“Unicorn Hunters” made its debut on streaming platforms earlier this week, aiming to allow viewers at home to join the hunt for the next unicorn idea. Unlike the popular entrepreneur-pitch show “Shark Tank,” which only allows judges to lodge investments, this web-only show allows you at home to make investments in companies featured on the show.
The show features a star-studded cast, including: Rosie Rios, former Treasurer of the United States, Apple co-founder Steve Wozniak, Silvina Moschini, President and co-founder of TransparentBusiness, Alex Konanykin, CEO and co-founder of TransparentBusiness, Moe Vela, former Sr. Advisor to then Vice President Joe Biden, and Lance Bass, known for his fame in the popular teen-bop band “NSYNC.”
“We thought there was inequity on the investor side, the average person around the world side — the middle-class worker, the housewife, the grad student; all of these people who never had access to the opportunity to create wealth through the investment ecosystem — and then on the company side,” Vela, the show’s co-creator and co-producer, told CNN.
Vela told the outlet that the theatrics of Reddit meme stocks and increased interest in the popular investing app Robinhood created a pathway for the show to create its own niche.
“If we learned anything from Reddit and Robinhood, it’s that people right now are raising their hand saying, ‘Why can’t I have access and participate? Why does it have to be just a few stuffy guys in suits?’” Vela explained.
The show prizes itself on creating a new genre of TV-watching — enrichtainemt — which “combines pure entertainment with the potential for consumers worldwide to back select pre-IPO investment opportunities,” the show announced in April.
“We will provide millions of people a transparent access to select pre-IPO investment opportunities, which in the past were usually only available to venture capital funds and investment banks,” said Konanykhin said last month.
“The capital raised by the companies featured on the show may reach the nine-figure range and some of them may deliver high returns on investment. As a historic reference of achievable ROI, the stock purchased by the first twenty individual investors in Amazon has increased in value by thirty million percent.”
There is one catch: In the show’s first episode, there was no indication how much money panelists — or the “Circle of Money” — were investing in the idea, which was a company that offered a UV light product.
A spokesperson for the show told CNN that the investment amounts happen in private.
“Unicorn Hunters” can be streamed on its website, as well as LinkedIn Broadcast, Facebook Video, YouTube and Vimeo.