4 tips for creating the perfect online web presence

What you do online is also important long before you get a job. How to curate your web presence so every recruiter who finds you wants to hire you.

Illustration: Ashley Siebels

2017 CareerBuilder survey found that 70% of companies take to social media to check out job candidates before bringing them on board.

That being said, here’s what to keep in mind when interacting online and building your web presence.

Don’t post anything inappropriate

The last thing you want to do is post something that could jeopardize your current and/or future job.

Whether it’s an inappropriate message, status, or tweet, or slew of photos from a crazy night on the town with friends, remember that once it’s out there, it’s out there for good.

Be active online — the right way

Leah Arnold-Smeets, owner of Emiko Consulting, writes in PayScale that you should “engage.”

“Staying engaged with your community allows you to expand your network, keep up with the latest and greatest in your industry and hobbies, and provides an open forum for you to offer your expert advise, and so much more,” she writes. “Simply listing your skills on your resume isn’t enough anymore. Recruiters want concrete examples of how you utilized those skills in a real-life setting. Some great avenues to do so are: directly on your profile/resume, in LinkedIn recommendations, and in the conversations you participate in online.”

Don’t act two-faced

Don’t be one person online and another in the real world.

Michael Fertik, Executive Chairman and Founder of Reputation.com, writes in the Harvard Business Review that you should “make sure your online persona matches your offline persona.”

“If your passion and education are in environmental engineering, make sure your social media profiles reflect those facts. LinkedIn, Facebook, and Twitter accounts that emphasize your tastes in food will seem incongruous to the people seeking to hire you,” Fertik says.

Make sure your personal brand reflects who you are professionally

Your personal brand is meant showcase your interests and achievements online, so you’ll want to make sure that it reflects how you want to be represented.

Keep track of what inspires you and write posts about related events you attend and advances in the field — just make sure you’d be comfortable with anyone reading it.

Jane Burnett|is a reporter for Ladders and can be reached at jburnett@theladders.com.