Strategic use of digital tools can help you stand out to potential employers.
It is 2021 and we are fully in the digital mode. Most of us are used to the lifestyle of scrolling through social media looking for the next post to like or comment.
However, digital media doesn’t need to be limited to just entertainment and socializing. Do you know that we can also use digital tools to improve our employability?
Below are some ways you can use these 21st-century online tools to improve your chances with potential employers.
1. Leverage digital platforms to learn new skills
You can leverage digital platforms to learn new skills. No longer are we restricted to brick-and-mortar classrooms. Whether you want to learn a second language, pursue a certificate in the hopes of changing career path, or learn more in-depth knowledge in your field of interest, you can almost always find a platform that meets your need. I, for example, am working towards my Chartered Professional Accountant (CPA) designation, and online classes are my friends.
Of course, you don’t necessarily have to pursue a 2-year designation like me. Sites like Coursera and Udemy offer thousands of courses and certificates of various lengths, and they are taught by professors from top universities or experienced professionals from leading companies.
2. Set up a personal blog
A personal blog isn’t just a hobby that you do when you are bored at home. It can actually be quite beneficial for your career. Not only can you improve your writing skills, but you can also create a non-intrusive way for potential employers to get to know you.
You can improve your writing skills
The ability to write is critical in today’s world. Even if you are a computer programmer writing codes all day, you will still need to write emails to communicate your ideas effectively. Starting a blog has a positive impact on your ability to write. Perhaps you will find it difficult at the beginning; however, as you write more often, you will find that it gets easier as you develop your own style.
You create an opportunity for recruiters to get to know you
Having a blog also showcases to the world who you are. It opens a door for recruiters to get to know you before meeting you in person. This simple exposure can be a powerful tool that helps you build connections and a sense of familiarity with your potential employers. Your blog can be a low-key way of demonstrating to your potential employers your cultural fit.
3. Have a personal website
Instead of setting up and maintaining a blog, you can create a website that showcases your best work. One of my friends landed a job because his employer came across his online portfolio.
Running a website requires dedication and persistence, qualities that employers love to see in their employees. Similar to a blog, your personal website can also demonstrate to the employers who you are outside of work. After all, we are spending almost 50% of our waking time with people we work with, and I bet most people would like to get to know their co-workers on a personal level at least a little bit.
Setting up a website has never been easier. There are ready-to-use resources online that allow you to build either just a landing page or a full-blown site. Most of these resources come with ready-made templates and drag-and-drop editors, all super user-friendly for amateurs.
4. Use social media to build your professional network
Finally, let’s go back to the roots of social media. Social media exists to connect people, so why not use it to build your professional network? Through online connections, you may gain access to valuable information that you wouldn’t know otherwise.
The internet is a great place for entertainment, but it also provides many opportunities for people to improve their employability. I hope you stop procrastinating and start leveraging some (or all) of the above tips to jump-start or accelerate your career.