Job Description

About the Brand

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.

About the Marketing Team

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

About You

We are seeking a strong marketer who embodies the DNA of our brand. Someone who is ambitious and future-thinking, always aiming to drive themselves and the company forward. Someone who has courage in their convictions and is not afraid to challenge the norms. Someone who is passionate about their craft and thrives from working with others who are equally energetic and captivating. And someone who endeavors to create unexpected and delightful experiences for our customers.

About the Position

This exciting role will help us deliver on our commitment to sound, reach more customers than ever before, and secure new revenue streams for the organization. Sitting within the brand strategy team, this role will co-lead our efforts to create, operationalize, and govern the branding for our strategic partnerships. You will help drive the future of our licensed brand(s), in close collaboration with our senior leadership, cross-functional teams, brand licensing agency, and external business partners.

Key Responsibilities (include, but aren’t limited to)

Build on our existing brand licensing strategy to establish a clear and comprehensive approach to our licensed brands.
Provide strategic direction for the creative development of licensed branding and corresponding guidelines/assets
Own relationship with our brand licensing agency, driving towards timely delivery of assets needed for our strategic partnerships
Collaborate with business strategy and product marketing teams to evaluate potential partners, with an eye on driving revenue while also maintaining Bose’s brand equity
Act as a “brand ambassador” to licensees, in partnership with the business strategy team.
Train licensees/partners in the use of our creative assets and approval systems
Work hand in hand with licensees, providing guidance on creative output
Provide support in the contract management process
Maintain weekly updates with internal and external collaborators to track status and address any issues.
Meet regularly with cross-functional partners such as Brand Comm & Platform leads to drive alignment on strategy/execution on both inbound and outbound deals; and discuss future needs
Partner with legal to ensure accuracy in contracting- negotiations- and other legal protocols are completed for deals
Monitor license agreement compliance
Ensure brand POV and standards are incorporated into any content developed directly by Licensing partners
Review annual marketing plans with each license partner
Present quarterly business updates to senior leadership
Identify opportunities to leverage products, co-branding and collaborations

Qualifications

5+ years of proven experience in a similar marketing role
Strategic development – experience defining, planning, and shaping strategies and initiatives, ideally within brand licensing
Ability to set direction, build recommendations and drive them through the organization
Ability to work with highly sophisticated projects in a cross functional team
Experience leading or contributing to complex projects
Ability to creatively solve problems with an out of the box mentality

Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster Bose is committed to working with and providing reasonable accommodations to individuals with disabilities.

Average Compensation: $133,008

How Much Do Bose Employees Make?

High-paying Jobs at Bose