Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$135K - $254K *

Champion financial leadership for the Productivity Solutions Division, collaborating with commercial and R&D leaders to drive business performance, optimize recurring revenue, and ensure strategic ali...

Santa Clara, CARemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$232K - $319K *

Accelerate progress at the forefront of cybersecurity by leading a dynamic team of Solutions Engineers. Drive partner engagement, foster relationships, and execute strategic initiatives to enhance per...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $162K *

Shape the future of automotive marketing by leading OEM strategies that drive sales, service, and customer engagement. Collaborate with cross-functional teams to optimize performance and ensure alignm...

RemoteRemote

2 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$199K - $243K *

Lead the charge in transforming financial services technology, connecting strategy to member outcomes while overseeing engineering teams and driving modernization through innovative solutions and coll...

RemoteRemote

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $125K *

Shape the future of aluminum plate solutions by leading cross-functional teams to drive strategy and execution. This remote role requires significant travel to build partnerships and optimize processe...

Southfield, MIRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$140K - $190K *

Empower our sales team by driving strategic growth in key accounts. Leverage your expertise in Enterprise SaaS to navigate complex sales in the Life Sciences sector, fostering partnerships and deliver...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$86K - $138K *

Lead the charge in defining product vision and strategy, aligning stakeholders, and overseeing execution. Collaborate across teams to prioritize clinical data assets, ensuring maximum business value a...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$123K - $164K *

Drive end-to-end design execution for major data center projects, leading multidisciplinary teams to ensure alignment with safety, sustainability, and commercial goals throughout the project lifecycle...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Business Services

$140K - $165K *

Transform complex military software solutions by driving product strategy, aligning teams, and engaging stakeholders. Leverage your expertise to enhance operational intelligence and deliver impactful...

Ontario, CARemote

4 weeks ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$110K - $130K *

Champion enablement initiatives across Technical and Sales domains, partnering with experts to define and execute programs. Lead content development, delivery, and continuous improvement efforts to en...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$140K - $190K *

Transform market perception and drive strategic product marketing initiatives. As a key player, you'll shape narratives, align teams, and leverage AI to enhance competitive positioning and go-to-marke...

New York, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Drive your career forward by cultivating client relationships and exceeding sales goals. As a key player, you'll develop marketing strategies, engage decision-makers, and provide tailored solutions to...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$144K - $288K *

Empower product innovation by leading analytics development, defining strategies, and collaborating with cross-functional teams to enhance patient care and drive impactful solutions in a dynamic envir...

RemoteRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Transform developer experiences by designing intuitive growth-focused products. Collaborate with a dedicated team to enhance usability, streamline onboarding, and boost retention for impactful voice-d...

RemoteRemote

Reposted today

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Accelerate channel growth by leading a high-performing team of Channel Managers, establishing strategic partnerships, and driving execution across the ecosystem to enhance overall performance and deve...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$114K - $205K *

Create innovative marketing campaigns by leading a dynamic team of designers. Drive the creative vision across multiple platforms, ensuring high-quality visuals that align with brand strategy and maxi...

RemoteRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $172K *

Shape the future of digital experiences by leading creative direction for marketing campaigns and branding initiatives. Collaborate across teams to deliver innovative, high-quality assets that resonat...

CanadaRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$200K - $230K *

Lead customer success initiatives by managing federal program delivery, ensuring seamless deployment, support, and renewal processes. Drive team performance and build strategic partnerships to enhance...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Join a team that's driving impactful marketing operations for events. You'll manage end-to-end processes, collaborate with cross-functional teams, and optimize campaigns to enhance engagement and perf...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$145K - $200K *

Lead the charge in developing and executing innovative marketing strategies for stroke care solutions, driving demand and visibility across diverse healthcare audiences while collaborating with cross...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$225K - $418K *

Transform the HR landscape by partnering with engineering leaders to align people strategies with business goals, drive talent initiatives, and foster a thriving organizational culture through strateg...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$170K - $200K *

Join a dynamic team as you lead strategic OEM sales initiatives, cultivate executive relationships, and drive revenue growth through innovative technology solutions in the automotive sector. Shape the...

RemoteRemote

4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $160K *

Shape the future of strategic partnerships by driving growth through collaboration with global technology partners. Leverage your expertise to enhance market presence and execute impactful go-to-marke...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$141K - $194K *

Drive impactful marketing strategies for cardiovascular solutions, enhancing visibility and demand through multi-channel campaigns. Collaborate with cross-functional teams to create compelling content...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$167K - $176K *

Shape the future of design operations by driving program execution, leveraging AI for efficiency, and managing cross-functional partnerships to enhance creative workflows and deliver impactful design...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.