Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$125K - $150K *

Accelerate your career by leading market growth strategies, driving revenue, and building high-performing sales teams. Leverage market insights and analytics to identify opportunities and execute acti...

Cleveland, OHRemote

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Join a dynamic team as you lead digital marketing initiatives, focusing on webinars and paid advertising to drive engagement and generate leads. Collaborate with stakeholders to optimize strategies an...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$150K - $180K *

Lead the charge in engineering excellence, overseeing a team of 60 while driving AI initiatives and enhancing operational strategies. Collaborate with product leadership to elevate engineering practic...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Healthcare

$144K - $180K *

Partner with us to drive the commercial strategy for the Frames vertical, translating global initiatives into actionable plans. Lead cross-functional teams to enhance product offerings, boost revenue...

New Jersey, USRemote

Today

  •   5 - 7 years exp.  •   Healthcare

$80K - $95K *

Optimize marketing operations and campaign management for our Active Trader team. Drive project coordination, compliance, and creative execution to ensure timely delivery and quality results while fos...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $180K *

Contribute to strategic leadership in engineering management, aligning execution with business goals. Drive portfolio success, enhance client satisfaction, and empower teams to optimize performance in...

RemoteRemote

2 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$250K - $300K *

Lead a dynamic sales team to drive growth in Application Lifecycle Management (ALM) software. Strategize and implement sales processes, analyze market trends, and cultivate key client relationships to...

United StatesRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$95K - $115K *

Explore integrated marketing campaigns that drive business impact. You'll translate market opportunities into data-driven strategies, bridging go-to-market initiatives with cross-functional execution...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$95K - $115K *

Drive integrated marketing campaigns that deliver measurable business impact. You'll translate market opportunities into data-driven strategies, collaborating with cross-functional teams to ensure suc...

New York, NYRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$156K - $265K *

Strategize growth in freight and logistics payments, leveraging partnerships and data to enhance value across transportation sectors. Drive market strategies, product requirements, and ecosystem devel...

Texas, USRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$135K - $160K *

Contribute to the vision and strategy of AI-powered products, managing their lifecycle and delivery. Leverage AI tools for decision-making and mentor fellow Product Managers to enhance team capabiliti...

New York, NYRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$135K - $160K *

Champion the vision and strategy for AI-powered products, driving their roadmap and delivery while mentoring peers. Leverage AI tools to enhance decision-making and product lifecycle management, ensur...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$267K - $401K *

Lead the charge in defining product strategy and execution for Developer Experience and AI initiatives, ensuring secure interactions and impactful outcomes across technical domains while collaborating...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $160K *

Contribute to the evolution of data-driven healthcare products, shaping strategy and execution. Collaborate with cross-functional teams to deliver AI-enabled solutions that enhance clinical outcomes a...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$106K - $151K *

Reimagine customer engagement in the IoT space, driving innovative solutions for small to medium businesses. Leverage your sales expertise to navigate complex negotiations and build lasting relations...

United StatesRemote

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $172K *

Drive strategic leadership for project and resource management, ensuring timely delivery and optimal resource utilization. Collaborate with cross-functional teams to enhance customer experience and fi...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$125K - $150K *

Tackle complex technical programs by leading cross-functional teams, driving execution from strategy to launch, and ensuring alignment across global engineering and product leaders for impactful outco...

San Diego, CARemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$180K - $200K *

Empower partner operations by leading strategy, optimizing processes, and enhancing tools for a diverse global partner ecosystem. Collaborate cross-functionally to ensure scalable infrastructure and m...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$237K - $296K *

Join a team that's driving innovation in oncology by leading clinical development and medical affairs. Collaborate across functions to advance pivotal programs and ensure operational excellence in a f...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Shape the future of partner engagement by leading global programs that enhance value across the customer lifecycle. Collaborate with cross-functional teams to streamline processes, improve partner exp...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$115K - $160K *

Drive your career forward by enabling the Groups team to excel in revenue generation through innovative training, AI-driven tools, and strategic partnerships, ensuring consistent performance and growt...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Enterprise Technology

$100K - $150K *

Empower members to fully engage with our product through strategic post-sale launches, driving adoption and enhancing user experience. Collaborate with cross-functional teams to ensure successful impl...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$198K - $330K *

Lead a dynamic team to shape technology portfolio management, ensuring strategic alignment and delivery excellence across product and engineering initiatives while fostering collaboration and accounta...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$245K - $279K *

Architect innovative product strategies that enhance customer experiences and drive business growth. Lead cross-functional teams to solve complex challenges while leveraging technology for sustainable...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Transform sales success by leading a team of Account Executives to exceed targets while fostering a high-performance culture. Collaborate cross-functionally to drive exceptional customer experiences a...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.