Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$242K - $275K *

Lead the charge in developing and deploying robust containerized software, manage CI/CD workflows, and grow a cohesive engineering team to enhance customer security operations and software delivery ac...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$114K - $151K *

Unlock potential by leading the HV overhead switchgear portfolio, driving product strategy, market development, and cross-functional collaboration to achieve profitable growth and enhance utility solu...

United StatesRemote

Reposted 4 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$200K - $250K *

Champion product security initiatives by leading a skilled team, architecting compliance frameworks, and managing incident response to enhance trust across all products and stakeholders...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$140K - $180K *

Elevate customer insights by translating data into actionable product capabilities. Collaborate with cross-functional teams to prioritize initiatives, enhance marketing performance, and leverage AI fo...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$145K - $270K *

Elevate your career by leading global executive recruiting efforts, shaping talent strategies, and building high-performing teams. Drive impactful searches and foster relationships with senior leaders...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$160K - $220K *

Lead the charge in defining product strategy and delivery for major client engagements. Collaborate with cross-functional teams, mentor PMs, and navigate complex challenges to ensure successful outcom...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$160K - $220K *

Shape the future of product strategy by leading complex client engagements, managing the full product lifecycle, driving cross-functional alignment, and mentoring teams to deliver impactful solutions...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$134K - $249K *

Elevate product performance across multiple lines of business by leading strategic initiatives, analyzing metrics, and collaborating with cross-functional teams to enhance outcomes for specialty healt...

Florida, USRemote

Today

  •   5 - 7 years exp.  •   Healthcare

$120K - $145K *

Lead the charge in web growth design, optimizing top-of-funnel experiences to enhance customer engagement and conversion. Collaborate with cross-functional teams to create compelling, high-quality web...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$140K - $150K *

Reimagine data management as a Senior Technical Product Owner, leading cross-functional teams to drive product vision and execution. Oversee complex SQL Server systems and cloud-native applications, e...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$100K - $120K *

Join a dynamic team to develop and implement sales enablement strategies that empower customer-facing teams with essential product knowledge and training, driving organizational success and enhancing...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$130K - $191K *

Lead product strategy and execution by driving cross-functional teams to deliver high-quality solutions. Own the product lifecycle, prioritize impactful features, and leverage customer insights to ali...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$189K - $222K *

Champion client success by leading post-sale operations, ensuring seamless onboarding, delivery, and retention. Drive growth through strategic account management and operational excellence while foste...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Media

$198K - $233K *

Shape AI product strategy by synthesizing trends, customer needs, and tech capabilities. Collaborate with engineering and design to drive innovation, enabling AI solutions that deliver genuine custome...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$106K - $130K *

Shape product outcomes by leveraging your expertise in SaaS and fintech. Collaborate with cross-functional teams to drive product development, enhance customer value, and utilize AI tools for strategi...

Colorado Springs, CORemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Manage P&L for multiple states, driving pricing strategy and regulatory compliance. Collaborate cross-functionally to enhance product performance and profitability while presenting insights to senior...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$165K - $200K *

Lead the charge in driving commercial activation and revenue growth for a multi-million-dollar portfolio, leveraging strategic insights and AI to enhance client engagement and deliver measurable resul...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Join a team that's shaping the future of CRM solutions, driving technical leadership and product strategy within the Salesforce ecosystem. Collaborate with cross-functional teams to enhance client por...

Philadelphia, PARemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$130K - $155K *

Lead the charge in developing Fleetio's connected-vehicle data strategy and product line from the ground up. Drive innovative data solutions, partnerships, and user experiences that enhance fleet oper...

RemoteRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$85K - $95K *

Transform search strategies by leading SEO initiatives that drive organic growth and enhance brand visibility across diverse channels and emerging platforms, while collaborating with cross-functional...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$149K - $224K *

Lead the charge in shaping digital solutions for perioperative workflows, driving strategy and execution across cross-functional teams to enhance clinical outcomes and operational efficiency in surgic...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Business Services

$100K - $150K *

Partner with us to drive business development and territory management in the RIA channel. Leverage your expertise to build client relationships, influence decision-making, and achieve growth goals wh...

Illinois, USRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$100K - $150K *

Engage with clients and prospects to drive business growth in the RIA channel. Leverage your expertise in financial services and territory management to build lasting relationships and influence advis...

California, USRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$100K - $150K *

Lead business development efforts in the RIA channel, driving client acquisition and territory growth. Collaborate cross-functionally to enhance client relationships and deliver comprehensive solution...

Texas, USRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$135K - $160K *

Lead the charge in shaping a new Technical Program Management team, guiding TPMs to deliver impactful results while fostering collaboration across Engineering and Product. Drive strategic planning and...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.