Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$110K - $150K *

Transform student engagement by developing impactful marketing campaigns and community initiatives across partner campuses. Drive enrollment and retention through strategic partnerships, innovative ou...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$135K - $160K *

Elevate your career by leading the strategy and execution of analytics products that drive measurable value in healthcare. Collaborate across teams to transform complex data into actionable insights t...

Dublin, OHRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$192K - $240K *

Unlock your potential as a Product + Design Strategist, leading ambiguous projects from concept to execution. Collaborate with cross-functional teams to create innovative, user-centered experiences an...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$160K - $200K *

Unlock potential by leading global integrated campaigns that drive pipeline and revenue. As a player-coach, you'll manage a high-performing team while executing multi-channel strategies that align wit...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$80K - $110K *

Lead diverse marketing initiatives, from events to content creation, while collaborating with Sales and Product teams. This hands-on role requires strong organization and communication skills to drive...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$163K - $297K *

Join a dynamic team to shape the future of digital consumer experiences in LATAM. Lead product strategy and execution for innovative e-commerce solutions, driving customer satisfaction and loyalty whi...

RemoteRemote

6 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$80K - $100K *

Shape the future of medical communications by crafting high-quality, scientifically accurate content. Collaborate with diverse teams to deliver impactful resources that meet client needs while mentori...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Healthcare

$142K - $250K *

Accelerate innovation in autonomous agriculture by leading product strategy, collaborating with engineering and commercial teams, and transforming customer insights into impactful solutions that drive...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$162K - $185K *

Drive strategic product development to meet growth goals, prioritizing user impact and results while collaborating with cross-functional teams to deliver innovative solutions that resonate with both B...

United StatesRemote

Reposted 2 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $170K *

Drive product strategy and innovation in a collaborative environment, leading cross-functional initiatives that enhance customer experiences and deliver measurable business outcomes. Elevate your care...

Austin, TXRemote

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$110K - $130K *

Join a team that's dedicated to enhancing customer success through expert guidance in Privilege Access Management. Leverage your technical skills to support enterprise clients, ensuring seamless deplo...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$186K - $233K *

Shape impactful marketing strategies for lung cancer programs, collaborating with cross-functional teams to drive patient engagement and launch readiness. Lead initiatives that align with brand goals...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$172K - $202K *

Elevate your career by leading innovative insights and strategies for clients. As a Senior Director, you'll leverage your expertise to drive impactful research, engage with executives, and mentor team...

Texas, USRemote

2 weeks ago

  •   11 - 15 years exp.  •   Business Services

$172K - $202K *

Unlock innovative insights and strategies in procurement and supply chain leadership. Collaborate with executives to drive actionable solutions, analyze market trends, and enhance client engagement th...

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3 weeks ago

  •   11 - 15 years exp.  •   Business Services

$120K - $150K *

Empower a cross-functional team by owning the end-to-end design experience for a key product area, enhancing communication for families and educators while mentoring fellow designers and leveraging AI...

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1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$100K - $120K *

Partner with us to drive strategic healthcare marketing initiatives. Lead client relationships, oversee peer-to-peer programs, and mentor team members to ensure compliance and achieve results while fo...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$160K - $190K *

Join a team that's redefining product management through AI innovation. Lead strategy and execution for AI agents and growth initiatives, driving customer value and engagement while building a high-pe...

San Francisco, CARemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$212K - $270K *

Drive growth and strategy as a Senior Director, leading a high-performing sales team to achieve exceptional results in a dynamic, fast-paced environment focused on new business and expansion across di...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$146K - $244K *

Transform pricing and monetization strategies across a complex portfolio, driving alignment and execution with cross-functional teams to enhance customer value and profitability while leading innovati...

New Jersey, USRemote

5 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$143K - $194K *

Join a team that drives the execution of integrated media plans, ensuring compliance and operational excellence. Collaborate with cross-functional teams while enhancing brand strategies in healthcare...

United StatesRemote

Reposted yesterday

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Develop and execute innovative product strategies for a global Oil-Flooded compressor portfolio, driving profitable growth through customer insights and cross-functional collaboration to enhance marke...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$160K - $200K *

Accelerate growth by leading a dedicated marketing organization that drives client engagement, brand leadership, and revenue across diverse financial sectors, while establishing innovative strategies...

Oak Brook, ILRemote

2 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$139K - $179K *

Develop and execute impactful marketing campaigns that enhance brand awareness and drive pipeline growth in the AMERs region. Collaborate with cross-functional teams to optimize strategies and ensure...

United StatesRemote

Reposted today

  •   8 - 10 years exp.  •   Business Services

$140K *

Pioneer a transformative creative vision by integrating brand storytelling with cutting-edge AI technology. Collaborate across teams to elevate marketing assets, ensuring every piece reflects our uniq...

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1 week ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$150K - $180K *

Lead strategic communications for technology and AI, translating complex narratives into compelling stories that build trust and credibility. Collaborate with cross-functional teams to enhance brand r...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.