Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$170K - $180K *

Transform the sales landscape by leading strategic initiatives that enhance performance management, forecasting, and accountability across the commercial organization, driving profitable growth and ac...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$148K - $245K *

Transform user experience across global retail and e-commerce platforms by leading a multidisciplinary team, driving design excellence, and integrating AI into innovative solutions that enhance custom...

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Today

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$182K - $240K *

Pioneer a high-impact Corporate Systems strategy, leading a dedicated Product Management team to transform internal platforms. Drive cross-functional initiatives in Finance, People, and Sales to deliv...

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Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

Elevate growth by building and scaling Google Ads from the ground up. Own all aspects of account architecture and campaign strategy across multiple platforms, driving significant budget allocation whi...

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3 weeks ago

  •   5 - 7 years exp.  •   Media

$200K - $250K *

Partner with us to drive growth as our Chief Marketing Officer, leading innovative strategies and systems to generate member acquisition across multiple markets, ensuring sustainable success and perfo...

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6 days ago

  •   8 - 10 years exp.  •   Business Services

$96K - $181K *

Help us redefine commercial lending by leading product strategy and execution. Drive innovation in loan origination and underwriting, enhancing client experiences and operational efficiency through cr...

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1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$125K - $150K *

Lead and innovate partner marketing strategies across diverse retail segments, managing a team to drive growth and enhance relationships. Collaborate cross-functionally to develop impactful campaigns...

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2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$200K - $225K *

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3 days ago

  •   11 - 15 years exp.  •   Education, Government & Non-Profit

$160K - $200K *

Drive enterprise sales growth by developing strategies, leading teams, and building relationships with key stakeholders. Oversee complex deal management and ensure alignment with customer needs to ach...

Ontario, CARemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $150K *

Drive high-value B2B paid media strategies and growth across multiple channels while leading a team of media professionals, ensuring client success and operational excellence in performance marketing...

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Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

Accelerate growth by owning the full sales cycle in the U.S. MSP market. Build relationships at industry events, generate leads, and drive revenue for Comet Backup through consultative selling and str...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$112K - $130K *

Join as a strategic leader in performance marketing, driving growth for high-complexity ecommerce accounts. Collaborate with teams to enhance client success and elevate marketing strategies, ensuring...

CanadaRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$195K - $230K *

Drive growth by leading go-to-market strategies for TMC partnerships, building and executing plans from the ground up. Collaborate cross-functionally to influence product development and represent the...

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1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

Transform integrated marketing initiatives to drive brand growth and customer engagement. Own CRM lifecycle marketing, optimize mobile app performance, and leverage data-driven insights to enhance mar...

Hartford, CTRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$173K - $259K *

Lead the North America partner and field marketing strategy, driving measurable pipeline growth and team development. Collaborate with sales and partners to enhance marketing effectiveness and achieve...

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1 week ago

  •   5 - 7 years exp.  •   Information Technology

$125K - $150K *

Shape the future of sales in Canada by driving growth and building relationships. Leverage innovative technology to establish a strong market presence and lead a high-performing team in a dynamic star...

CanadaRemote

Yesterday

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$112K - $193K *

Optimize behavioral health services by leading Medicaid management, ensuring compliance with state laws, and driving strategic initiatives. Collaborate with stakeholders to enhance product performance...

Minnetonka, MNRemote

Today

  •   5 - 7 years exp.  •   Healthcare

$200K - $220K *

Empower the future of financial operations by mastering money movement, ensuring seamless transactions and transparency. Collaborate with cross-functional teams to drive product success and enhance cl...

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2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$254K - $382K *

Pioneer innovative clinical strategies as a senior medical leader, driving excellence in study execution and client engagement. Collaborate with cross-functional teams to enhance patient care and oper...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Healthcare

$95K - $149K *

Lead the charge in delivering complex product development projects by managing cross-functional teams, ensuring customer satisfaction, and driving operational excellence from initiation to delivery in...

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3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$114K - $218K *

Join a team that's redefining global events strategy. Lead and inspire a dedicated team while managing a global portfolio of industry events, ensuring alignment with strategic goals, and driving measu...

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Reposted 5 days ago

  •   8 - 10 years exp.  •   Information Technology

$175K - $210K *

Transform the Platform organization by owning roadmap planning, development processes, and cross-functional coordination. Drive execution and ensure alignment with business goals while providing leade...

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1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$140K - $175K *

Transform the marketing landscape by leading strategic initiatives that drive brand authority, generate qualified leads, and accelerate revenue growth in the cybersecurity compliance sector for defens...

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1 week ago

  •   8 - 10 years exp.  •   Information Technology

$133K - $210K *

Transform internal communications by connecting employees to strategy and culture. Lead a team, advise executives, and drive effective communication strategies that enhance organizational alignment an...

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Yesterday

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$180K - $200K *

Pioneer contact center strategy and operational excellence, driving scalable solutions across women's health and family-building services. Collaborate with leadership to enhance member experience and...

New York, NYRemote

Today

  •   8 - 10 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.