Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$119K - $222K *

Empower the Partnerships & Alliances team by leading strategic initiatives, optimizing partner operations, and driving measurable outcomes through data-driven decision-making and technology solutions...

Frisco, TXRemote

5 days ago

  •   5 - 7 years exp.  •   Media

$102K - $141K *

Join a team that's dedicated to enhancing sales performance through strategic process development, technology alignment, and targeted training. Collaborate with cross-functional teams to drive effecti...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$80K - $90K *

Elevate your career by leading high-impact Facebook and Instagram campaigns, focusing on performance optimization and strategic account management for top-tier clients in a dynamic marketing environme...

Vancouver, BCRemote

Reposted 5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

Engage with a talented team to drive growth and innovation in pharma sales. Own the sales cycle from strategic prospecting to closing high-impact deals, while developing key relationships that enhance...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$165K - $210K *

Drive your career forward by owning data capabilities and reporting tools. Collaborate with cross-functional teams to enhance product value, ensuring accurate data delivery and insights that empower c...

Nashville, TNRemote

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$135K - $160K *

Shape the future of technology project delivery by leading a high-performing team, managing strategic initiatives, and ensuring alignment with business objectives to maximize value and drive organizat...

Indianapolis, INRemote

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$165K - $200K *

Lead the charge in shaping product marketing strategy for a diverse portfolio, driving go-to-market initiatives and enhancing customer engagement. Collaborate with executives to elevate brand position...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $200K *

Lead the charge in performance marketing strategy, driving profitable growth and customer retention across digital channels. Collaborate cross-functionally to optimize campaigns, enhance customer expe...

Atlanta, GARemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$145K - $160K *

Drive strategic initiatives by leading complex, cross-functional projects that align stakeholders and transform business priorities into actionable plans, ensuring successful execution across Revenue...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $140K *

Drive impactful paid search strategies for higher education clients, balancing strategic vision with hands-on execution. Lead performance optimization and client engagement to achieve measurable busin...

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3 weeks ago

  •   8 - 10 years exp.  •   Media

$200K - $280K *

Lead and expand a global alliance with Accenture through strategic executive engagement, governance, and joint business planning to drive revenue growth and enhance customer success on a worldwide sca...

United StatesRemote

Reposted 5 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$115K - $181K *

Champion innovative multi-channel B2B marketing strategies to drive pipeline growth across North American accounts. Collaborate with teams to execute campaigns, optimize performance, and leverage AI f...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Elevate the marketing strategy for the Smart Buildings Electrical Distribution NEMA business line in Latin America. Lead and coach the marketing team while driving profitable growth and ensuring align...

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1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$135K - $225K *

Partner with us to develop and implement strategic marketing initiatives that drive engagement and decision-making among hospital executives for our advanced medical technologies, enhancing our presen...

Mahwah, NJRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$200K - $350K *

Engineer innovative evals for an AI coding agent, leveraging user data to enhance performance. Collaborate with engineering teams to optimize accuracy, speed, and cost-effectiveness while ensuring use...

San Francisco, CARemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$160K - $195K *

Join a team that's redefining account marketing for major clients. Collaborate with cross-functional partners to drive growth, enhance customer engagement, and create tailored marketing strategies tha...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Drive enterprise pipeline growth by leading integrated campaigns and demand generation strategies. Collaborate with cross-functional teams to optimize sales processes and build a high-performing marke...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Information Technology

$90K - $124K *

Unlock potential by leading customer advocacy initiatives, driving content strategy, and managing high-volume production of case studies and testimonials. Collaborate with cross-functional teams to en...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$160K - $200K *

Lead the charge in strategic client services management, overseeing growth, engagement, and high-value account portfolio. Drive team performance and build enduring client relationships that enhance bu...

United StatesRemote

Reposted 1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$145K - $175K *

Elevate your career by leading product marketing for AI governance solutions. Drive impactful narratives, engage with analysts, and create high-quality content to enhance visibility and credibility in...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$174K - $256K *

Transform the future of payments by leading strategy and execution for next-gen flex cards. Drive growth, collaborate with partners, and shape innovative solutions in a fast-paced environment while in...

RemoteRemote

6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$160K - $200K *

Elevate your career by joining a dynamic team focused on transforming corporate learning. As a senior leader, you'll drive strategic initiatives, engage with top executives, and shape the future of wo...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $150K *

Lead the strategy and execution of marketing programs to enhance member experience throughout their journey, ensuring clear communication and engagement across all touchpoints while collaborating with...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Shape the future of education by owning content strategy for assessments. Collaborate with experts and district leaders to enhance quality and drive adoption, leveraging insights to inform product dir...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Analyze and optimize integrated demand generation strategies for mid-market and enterprise accounts, leveraging AI and emerging technologies to drive pipeline growth and enhance collaboration across m...

Vancouver, BCRemote

2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.