Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$170K - $200K *

Drive market and competitive intelligence initiatives to enhance strategic decision-making across teams. Build a high-performing function that delivers insights on customer behavior, market trends, an...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$85K - $90K *

Join a team that's shaping the future of our Advisory platform. As a Product Manager, you'll drive product strategy, prioritize customer needs, and collaborate with cross-functional teams to ensure su...

Philadelphia, PARemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$149K - $213K *

Lead the demand generation strategy to drive qualified pipeline and ARR growth. Build a high-performing team, optimize conversion paths, and align marketing with sales objectives to transition from sa...

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3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Engineer impactful solutions in a hybrid role, managing client engagements and product rollout. Collaborate cross-functionally with tech and business teams to deliver a modern SaaS platform while ensu...

RemoteRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$128K - $178K *

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3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

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Reposted today

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4 days ago

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Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$150K - $180K *

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1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

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Yesterday

  •   8 - 10 years exp.  •   Healthcare

$100K - $125K *

Elevate your career by managing Amazon DSP campaigns for multiple accounts, optimizing performance, and building strong client relationships. Drive insights and strategies while collaborating with cro...

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2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$190K - $285K *

Shape the future of database protection by owning the Oracle roadmap, collaborating with engineering teams, and driving cross-database initiatives to enhance recovery solutions for critical enterprise...

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  •   8 - 10 years exp.  •   Information Technology

$172K - $216K *

Help us drive growth in the utilities sector by leading a high-performing sales team. You'll shape strategies, build relationships, and coach sellers to excel in complex, multi-year deals, ensuring al...

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Today

  •   Less than 5 years exp.  •   Consumer Technology

$107K - $130K *

Lead the end-to-end product development lifecycle for specialty doors, driving market strategies and cross-functional initiatives to enhance product positioning, pricing, and profitability while colla...

Greensburg, PARemote

2 weeks ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$125K - $148K *

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2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$85K - $95K *

Drive growth by identifying where US salon owners engage, creating impactful campaigns, and optimizing landing pages. Collaborate across teams to enhance Slick's presence in the beauty sector, leverag...

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6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Drive strategic growth in the Aftermarket Parts product family, leading development, market differentiation, and sustainable strategies within the Flow Control Division while collaborating with global...

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Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$125K - $160K *

Join a team that's optimizing customer lifecycle operations through automation and analytics. Collaborate cross-functionally to enhance workflows, improve efficiency, and drive customer success in a d...

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2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Champion partner-led demand generation by developing and executing scalable marketing strategies. Collaborate with sales and marketing teams to drive pipeline growth and optimize performance across ke...

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2 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Lead demand generation initiatives to drive sustainable pipeline growth and market engagement. Collaborate cross-departmentally to optimize strategies, mentor teams, and enhance brand awareness throug...

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1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$175K - $225K *

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1 week ago

  •   8 - 10 years exp.  •   Business Services

$83K - $108K *

Champion the inbound prospect experience, driving conversion and pipeline growth by optimizing marketing operations and leveraging technology in this impactful role within Sales & Marketing, designed...

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Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$200K - $250K *

Advance your career by driving revenue growth and strategic client relationships in a consultative sales role. Leverage your expertise to connect client needs with innovative solutions, ensuring a coo...

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3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$116K - $159K *

Drive growth through data-driven strategies by analyzing user signals, optimizing marketing pathways, and collaborating cross-functionally to enhance our digital presence. Shape compelling activation...

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Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.