Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$170K - $230K *

Elevate the sales strategy and operations by partnering with leadership to enhance productivity, implement AI solutions, and drive data-driven decision-making. Lead a team to optimize processes and en...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$180K - $261K *

Elevate the product-to-field strategy for Enterprise Password Manager and Privileged Access. Collaborate with sales and product teams to drive growth through effective technical storytelling and enabl...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$203K - $304K *

Champion innovative operational strategies in clinical research, driving excellence in bid defense meetings and proposal development. Collaborate with cross-functional teams to enhance study execution...

United StatesRemote

2 weeks ago

  •   15+ years exp.  •   Healthcare

$250K - $275K *

Drive the transformation of banking by guiding product strategies for an innovative Banking as a Service platform, ensuring alignment across teams to deliver impactful financial solutions...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$159K - $273K *

Shape the future of home listings by driving supply growth and enhancing buyer experiences. Lead AI-driven initiatives to optimize inventory presentation and engagement, ensuring Redfin remains the go...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$130K - $150K *

Drive your career with a strategic role leading product vision and evolution in the Servicing domain. Transform customer interactions across policy management and claims, ensuring intuitive, scalable...

Minnesota, USRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$117K - $234K *

Drive innovative go-to-market strategies for In-Club advertising solutions, collaborating with cross-functional teams to enhance customer engagement and optimize product launches, ensuring alignment w...

San Bruno, CARemote

6 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$135K - $200K *

Pioneer the future of eCommerce by owning product strategy and execution. Collaborate with cross-functional teams to leverage AI tools, drive innovation, and enhance client experiences in a fast-paced...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Lead the charge in product marketing by crafting compelling narratives and assets that resonate with security practitioners, driving impactful launches and competitive intelligence to elevate market p...

San Francisco, CARemote

Yesterday

  •   Less than 5 years exp.  •   Technical Services

$100K - $125K *

Join a dynamic team to shape the go-to-market strategy for innovative payment solutions. This role bridges technical capacities with merchant needs, driving adoption and enhancing experiences for onli...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $193K *

Elevate the MarTech landscape by driving technology strategy, product delivery, and ecosystem management. Collaborate with Commercial Marketing and IT to ensure seamless integration and maximize the v...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$200K - $335K *

Drive strategy and execution for Ads Delivery & Optimization, enhancing advertiser outcomes through advanced bidding, ranking, and measurement systems. Collaborate with cross-functional teams to innov...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$175K - $270K *

Oversee the strategy and development of data products, driving market execution and collaboration across teams to enhance audience targeting and measurement capabilities for agencies and brands...

Columbia, MDRemote

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$110K - $140K *

Unlock potential by owning executive-level client relationships, driving integrated strategies, and leading action-oriented touchpoints that translate insights into measurable outcomes while championi...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Media

$143K - $176K *

Champion product marketing initiatives across diverse tools, guiding go-to-market strategies and collaborating with cross-functional teams to enhance user engagement and adoption, while driving measur...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$96K - $144K *

Accelerate progress at player acquisition and retention through hands-on management of paid media, promotions, and analytics. Leverage AI and APIs to drive growth while owning the player-growth P&L in...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$150K - $180K *

Lead the charge in expanding and retaining key Enterprise accounts, driving revenue growth through strategic account management and team leadership. Own the commercial outcomes, ensuring multi-product...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Transportation

$110K - $130K *

Transform our content strategy by crafting compelling narratives that resonate with target customers. Leverage AI tools to scale production while maintaining high editorial standards, driving brand au...

RemoteRemote

Today

  •   5 - 7 years exp.  •   Media

$84K - $130K *

Unlock the potential of marketing automation and insights by designing innovative data strategies, mentoring teams, and integrating AI solutions to enhance targeting and efficiency across marketing in...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$124K - $156K *

Shape the future of AI Services by owning product strategy and execution. Collaborate with engineering teams to define agentic capabilities, drive tool strategies, and establish AI quality standards t...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $140K *

Engage with our dynamic event marketing team to drive impactful trade shows, sponsorships, and owned events. Leverage your expertise to enhance our event strategy, manage budgets, and deliver exceptio...

Vancouver, BCRemote

3 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$120K - $140K *

Join a team that's redefining event marketing by leading our entire events program. You'll strategize, execute, and optimize trade shows, sponsorships, and owned events, driving engagement and pipelin...

Toronto, ONRemote

3 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$150K - $180K *

Unlock your potential by leading global marketing strategies for cutting-edge DSP products. Drive commercialization, product positioning, and market analysis while collaborating across teams to ensure...

Irvine, CARemote

Today

  •   11 - 15 years exp.  •   Information Technology

$120K - $140K *

Champion EventMobi's events program by strategizing, executing, and optimizing trade shows, sponsorships, and owned events. Lead a team to enhance customer engagement and drive pipeline growth through...

Calgary, ABRemote

3 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$110K - $130K *

Collaborate with cross-functional teams to enhance Salesforce solutions, driving process improvements and operational excellence. Contribute hands-on to configuration, data management, and user adopti...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.