Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$110K - $130K *

Unlock potential by driving product strategy and execution for data and identity solutions. Collaborate across teams to deliver impactful products, ensuring alignment with business goals and customer...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$172K - $290K *

Transform the marketing landscape by owning critical cross-functional projects. Drive initiatives from conception through execution, aligning teams around strategic goals while adapting to evolving bu...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$175K - $200K *

Lead the charge in developing integrated media strategies and client partnerships across pharmaceutical and life sciences accounts, driving business growth and ensuring exceptional delivery and client...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$190K - $235K *

Transform the future of digital marketing strategy by leading cross-functional initiatives that align brand objectives with innovative digital capabilities, ensuring a cohesive and effective customer...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$140K - $160K *

Drive impactful product marketing initiatives by owning positioning, go-to-market strategies, and content creation. Collaborate across teams to enhance brand narrative and execute successful product l...

San Francisco, CARemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$108K - $162K *

Transform regional marketing efforts by executing targeted programs that align with sales priorities and drive pipeline growth across the U.S. West territory. Collaborate with cross-functional teams t...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $190K *

Transform healthcare by leading the development of scalable clinical programs. Collaborate with cross-functional teams to enhance patient outcomes and streamline onboarding processes while ensuring co...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$82K - $112K *

Shape compelling product narratives by leveraging market insights and AI tools. Collaborate cross-functionally to drive go-to-market strategies, ensuring impactful messaging and training materials tha...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$128K - $214K *

Empower cross-functional teams to deliver complex technical programs, ensuring alignment with business goals. Lead planning, execution, and stakeholder communication while fostering a collaborative en...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Drive your career with a leadership role overseeing brand advertising strategy, budget, and execution across multiple channels. Lead a team and collaborate with agencies to enhance brand visibility an...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$130K - $219K *

Engage with customers to identify key challenges and drive product innovation. Collaborate across hardware, software, and AI teams to deliver impactful solutions that enhance physical operations and g...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$275K - $300K *

Transform customer experiences by leading the multi-location product initiative, driving strategy, and developing innovative solutions that scale across the platform for diverse users, empowering them...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$187K - $210K *

Champion operational excellence by leading Product Operations, driving innovation, and optimizing workflows. Manage a dedicated team to enhance product delivery, streamline processes, and ensure align...

Austin, TXRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Shape KPA's demand generation strategy, driving measurable pipeline growth and revenue. Lead a lean team, collaborate across functions, and implement a scalable model that aligns marketing, sales, and...

Lafayette, CORemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$87K - $136K *

Elevate our Sales and Operations Planning by leading demand and supply strategies, ensuring product availability while managing inventory and cash flow. Collaborate with cross-functional teams to driv...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$240K - $330K *

Unlock potential by leading a global enablement team to develop and implement a comprehensive strategy that enhances sales effectiveness and drives revenue growth across all customer-facing roles...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Partner with us to drive innovative go-to-market strategies, enhance product positioning, and execute impactful marketing campaigns. Collaborate with cross-functional teams to analyze market trends an...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $130K *

Manage enterprise-wide MarTech programs, aligning cross-functional teams to drive B2C marketing initiatives. Translate business priorities into actionable plans, ensuring effective collaboration and m...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$95K - $115K *

Champion product marketing by driving launches, pricing strategies, and sales enablement for key therapy lines. Collaborate cross-functionally to ensure compliance and optimize performance metrics, pa...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Join a team that's redefining product marketing in cybersecurity. Lead a small team to craft compelling narratives, drive go-to-market strategies, and collaborate across functions to ensure product su...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Lead customer marketing initiatives to drive expansion and adoption within mid-market and enterprise accounts. Collaborate with cross-functional teams to develop data-driven campaigns and leverage AI...

Vancouver, BCRemote

2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $182K *

Join a team that's dedicated to transforming business needs into innovative software solutions. Collaborate with clients and developers to ensure high satisfaction and successful adoption while advanc...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$120K - $145K *

Transform global partner marketing strategies to drive growth and engagement. Collaborate with cross-functional teams to execute integrated campaigns and optimize performance across diverse markets, e...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$98K - $147K *

Unlock potential by designing engaging, story-driven demonstrations that showcase technology's real-world impact. Collaborate with cross-functional teams to create compelling content that bridges prod...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$79K - $119K *

Lead impactful event production by coordinating keynotes, breakouts, and logistics for high-profile conferences. Collaborate with diverse teams to create engaging experiences that align with business...

CanadaRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.