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Careers in Marketing Research

Job search, pay and expert network

lightbulbWhat is Marketing Research?
Marketing Researchers gather and process data using tools such as surveys or studies to evaluate market conditions and create business strategies and goals across short-term and long-term needs. Marketing Researchers help drive marketing strategies and goals across marketing departments, including PR. When marketing a new product, for example, the results of marketing research, combined with market analysis, will be factored in to the strategies and goals of a specific campaign. Qualifications for market researchers include a bachelor’s degree in market research or related MBA or master’s.
Top jobs in Marketing Research include: Director, Marketing Analytics, UX Researcher and Marketing Specialist.
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