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Marketing Researchers gather and process data using tools such as surveys or studies to evaluate market conditions and create business strategies and goals across short-term and long-term needs. Marketing Researchers help drive marketing strategies and goals across marketing departments, including PR. When marketing a new product, for example, the results of marketing research, combined with market analysis, will be factored in to the strategies and goals of a specific campaign. Qualifications for market researchers include a bachelor’s degree in market research or related MBA or master’s.