Hub cover image

Careers in Marketing Research

Job search, pay and expert network

What is Marketing Research?
Marketing Researchers gather and process data using tools such as surveys or studies to evaluate market conditions and create business strategies and goals across short-term and long-term needs. Marketing Researchers help drive marketing strategies and goals across marketing departments, including PR. When marketing a new product, for example, the results of marketing research, combined with market analysis, will be factored in to the strategies and goals of a specific campaign. Qualifications for market researchers include a bachelor’s degree in market research or related MBA or master’s.
Top jobs in Marketing Research include: Director of Strategy, Marketing Operations Manager and Marketing Manager.
stats icon
Total Jobs:
1,285
stats icon
Total Experts:
579,459
stats icon
Companies Hiring:
760
stats icon
Total value of jobs:
$512,015,000

News & Career Advice