Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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1
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$131K - $175K *

Manage complex technology initiatives across IT, enhancing program delivery and maturing the PMO. Collaborate with leadership to drive strategic projects, ensuring alignment and efficiency in executio...

California, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Join us to build a new AI-driven demand generation channel from scratch. You'll identify audiences, develop outreach strategies, and run experiments to create a repeatable pipeline, all while collabor...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's building a new AI-driven demand generation channel from scratch. You'll identify audiences, develop outreach strategies, and run experiments to create a repeatable pipeline, all whi...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$85K - $106K *

Empower clients by leading innovative paid search strategies across diverse categories. Collaborate with cross-functional teams to drive performance, optimize campaigns, and connect search tactics to...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$96K - $186K *

Transform production processes by overseeing projects from development to delivery. Collaborate with cross-functional teams to ensure creative, budget, and compliance standards are met while maintaini...

Los Angeles, CARemote

6 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$115K - $140K *

Lead the strategy and execution of web growth initiatives, optimizing SEO, GEO, and AEO to enhance user experience and drive conversions. Collaborate with cross-functional teams to implement data-driv...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Business Services

$108K - $216K *

Unlock potential by leading brand strategy development for diverse Private Brands. Collaborate with cross-functional teams to create impactful narratives that resonate with customers and drive busines...

Louisiana, USRemote

Today

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$130K - $190K *

Drive your career with a dynamic role focused on digital advertising strategy, optimizing B2B client acquisition through Google PPC. Collaborate across teams to enhance performance marketing, leveragi...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Join a dynamic team to lead product marketing initiatives, mentor talent, and drive strategic go-to-market execution across various functions to enhance business growth and customer engagement...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $150K *

Drive integrated, compliant media strategies for pharmaceutical brands, leading channel planning, investment decisions, and client engagement to achieve impactful business outcomes throughout launch a...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$80K - $95K *

Accelerate your career by driving brand awareness and demand generation through innovative marketing strategies in a dynamic consulting environment. Collaborate with cross-functional teams to enhance...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Staffing

$154K - $225K *

Join a team that drives digital growth by owning strategies for engaging audiences and boosting lead acquisition through innovative campaigns across various platforms, including AI-native channels. Co...

San Jose, CARemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$96K - $186K *

Join a team that's redefining social media strategy, driving engagement and growth across multiple platforms. Lead content development, manage agency partnerships, and analyze performance to enhance b...

Valley Stream, NYRemote

3 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$158K - $199K *

Empower innovation in ad formats by leading cross-functional teams to create engaging user experiences. Drive growth for new advertisers while managing strategic partnerships and executing impactful p...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$165K - $174K *

Drive innovation in ad formats by managing cross-functional teams and partnerships. Shape user experiences that engage new advertisers and enhance revenue streams, while executing strategic initiative...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$114K - $156K *

Manage and oversee Shopify development projects from inception to launch, collaborating with clients and a team of developers. Ensure quality deliverables while juggling multiple projects and adapting...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$96K - $120K *

Empower strategic growth by leading paid search initiatives across retail media networks. Collaborate with cross-functional teams to optimize performance, deliver insights, and ensure client satisfact...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$90K - $110K *

Take ownership of a strategic content marketing initiative, driving thought leadership webinars and creating engaging content that enhances buyer journeys and supports integrated marketing efforts acr...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$143K - $216K *

Join a dynamic team to drive product marketing strategies, enabling sales success through compelling materials and training. Collaborate cross-functionally to enhance product positioning and empower s...

California, MDRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Lead the charge in transforming marketing operations through innovative MarTech solutions, driving student and partner success while optimizing efficiency across a multi-brand ecosystem. Own product s...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$80K - $95K *

Unlock potential by driving customer marketing strategies that enhance retention, advocacy, and revenue growth. Collaborate with teams to create impactful campaigns and leverage customer insights for...

RemoteRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Unlock potential by leading product marketing strategies for developer-facing solutions. Collaborate across teams to enhance messaging, drive customer engagement, and ensure successful deployments, al...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Information Technology

$200K - $240K *

Unlock potential by leading performance marketing initiatives to drive qualified customer acquisition through innovative digital strategies and collaboration with cross-functional teams...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Unlock potential by driving product strategy and execution for data and identity solutions. Collaborate across teams to deliver impactful products, ensuring alignment with business goals and customer...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Transform search visibility and traffic by leading SEO initiatives across diverse domains. Collaborate cross-functionally to optimize content, diagnose technical issues, and leverage data for impactfu...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.