Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$105K - $120K *

Elevate project management excellence by leading a dynamic team, ensuring high-quality execution across flagship accounts, and driving operational efficiency through strategic oversight and collaborat...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $140K *

Drive impactful paid search strategies for higher education clients, balancing strategic vision with hands-on execution. Lead performance optimization and client engagement to achieve measurable busin...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Media

$85K - $95K *

Drive growth by identifying where US salon owners engage, creating impactful campaigns, and optimizing landing pages. Collaborate across teams to enhance Slick's presence in the beauty sector, leverag...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Champion integrated marketing campaigns by translating business priorities into actionable strategies. Collaborate with cross-functional teams to drive awareness, demand, and pipeline growth in a fast...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$95K - $115K *

Drive demand and pipeline growth for SaaS solutions in the laundry sector. Lead marketing campaigns, enhance customer experience, and optimize strategies to boost revenue and retention while collabora...

Salt Lake City, UTRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $150K *

Analyze and optimize customer journeys from signup to paid conversion, leveraging data insights to drive growth strategies. Collaborate across teams to enhance product decisions and influence market p...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$96K - $135K *

Elevate your career as a strategic leader in paid social, driving growth through innovative strategies and high-performing teams. Leverage your expertise to optimize complex campaigns and foster colla...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Media

$100K - $120K *

Develop and lead a comprehensive U.S. Hispanic marketing strategy, integrating brand, performance, and consumer insights to drive growth and engagement. Collaborate with cross-functional teams to ensu...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$160K - $200K *

Lead the charge in optimizing top-of-funnel marketing operations, driving measurable pipeline growth through strategic planning, data governance, and team leadership. Collaborate with cross-functional...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Information Technology

$84K - $130K *

Unlock the potential of marketing automation and insights by designing innovative data strategies, mentoring teams, and integrating AI solutions to enhance targeting and efficiency across marketing in...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$155K - $165K *

Help us build and enhance our go-to-market launch system, driving customer engagement and adoption for impactful releases. Collaborate cross-functionally to ensure alignment and seamless communication...

RemoteRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$86K - $110K *

Take ownership of digital marketing operations, managing CRM campaigns and creative processes. Collaborate across teams to enhance performance, streamline workflows, and leverage AI for improved resul...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Healthcare

$100K - $120K *

Champion a data-driven Customer Success program that enhances retention, proactively identifies risks, and efficiently engages a diverse customer base through innovative workflows and analytics. Lead...

RemoteRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $160K *

Transform data into actionable insights as you lead analytics for customer acquisition, driving strategic decisions that enhance marketing performance across diverse channels and teams...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$170K - $200K *

Transform the future of advertising by leading product strategy for AI-driven commerce experiences. Shape innovative advertising solutions that enhance customer interactions and redefine brand engagem...

San Bruno, CARemote

Reposted today

  •   11 - 15 years exp.  •   Retail & Consumer Goods

$80K - $95K *

Transform customer experiences into lasting relationships by leading impactful marketing campaigns, driving product adoption, and fostering customer advocacy through innovative strategies and collabor...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Champion customer engagement by crafting impactful marketing campaigns that drive product adoption and advocacy. Collaborate across teams to enhance customer experiences and ensure effective communica...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $125K *

Lead the charge in developing marketing strategies for employer audiences, managing cross-functional partnerships, and enhancing client lifecycle marketing to drive engagement and growth across the bu...

New York, NYRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$90K - $100K *

Drive your career forward by delivering actionable insights and strategies that enhance client media performance. Collaborate with cross-functional teams to craft compelling narratives and optimize me...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Media

$117K - $234K *

Drive innovative go-to-market strategies for In-Club advertising solutions, collaborating with cross-functional teams to enhance customer engagement and optimize product launches, ensuring alignment w...

San Bruno, CARemote

5 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$105K - $120K *

Champion user engagement by defining lifecycle journeys, optimizing HubSpot workflows, and driving retention strategies. Collaborate across teams to enhance user experiences and measure success throug...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$184K - $194K *

Drive your career as a Senior Product Manager, shaping innovative retailer experiences and analytics solutions. Lead cross-functional teams to deliver impactful products that empower retailers to thri...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$124K - $155K *

Contribute to our customer marketing strategy by developing programs that enhance engagement, retention, and advocacy. Collaborate cross-functionally to create compelling customer stories and scalable...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$112K - $118K *

Lead the charge in optimizing marketing operations by managing project workflows, budgeting, and reporting. This role enhances team efficiency and provides leadership with insights into performance an...

Austin, TXRemote

1 week ago

  •   Less than 5 years exp.  •   Staffing

$117K - $185K *

Innovate with a dynamic product marketing team to shape compelling narratives and go-to-market strategies that drive revenue and redefine enablement in the AI era. Collaborate across functions to conn...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.