Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$88K - $136K *

Lead integrated marketing initiatives for newly acquired literacy programs, focusing on bilingual education. Collaborate with cross-functional teams to enhance engagement and drive adoption through st...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$140K - $160K *

Drive impactful product marketing initiatives by owning positioning, go-to-market strategies, and content creation. Collaborate across teams to enhance brand narrative and execute successful product l...

San Francisco, CARemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Empower a dynamic team to create compelling B2B content that drives growth. Lead SEO strategies, collaborate cross-functionally, and leverage AI to enhance marketing efforts while shaping the voice of...

San Francisco, CARemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Lead organic growth strategies for high-value accounts, driving retention and expansion with minimal oversight. Mentor junior strategists, set measurement standards, and support sales efforts while en...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $135K *

Advance your career by leading product strategy for workforce solutions. Collaborate with cross-functional teams to drive innovation, ensuring products meet market needs and deliver value to diverse s...

Iowa City, IARemote

Yesterday

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$143K - $286K *

Drive the strategy and development of a cutting-edge Risk and Compliance Decision Platform, leading cross-functional teams to enhance risk assessment and decision-making processes across the Marketpla...

Sunnyvale, CARemote

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$133K - $186K *

Optimize developer engagement by managing the user journey from first touch to activation. Collaborate with teams to enhance the Developer Hub and drive measurable growth through effective lifecycle m...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$90K - $110K *

Engage in strategic marketing leadership to drive acquisition, retention, and revenue growth for SMBs. Transform insights into omni-channel campaigns, collaborating with cross-functional teams to enha...

Richmond Hill, ONRemote

2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$182K - $252K *

Drive impactful marketing measurement by leveraging causal inference to optimize budget allocation across channels. Collaborate with cross-functional teams to ensure data-driven decisions enhance grow...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$145K - $170K *

Drive transformative Oracle Cloud P2P solutions for Higher Education, guiding teams and clients through strategic implementations while fostering a collaborative culture and mentoring junior staff to...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Business Services

$170K - $179K *

Transform customer success by leading a high-performing team, driving satisfaction and retention in a fast-paced SaaS environment. Collaborate across functions to enhance customer strategies and deliv...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$135K - $155K *

Drive impactful data solutions by bridging business needs with engineering teams. Own project intake, prioritize requests, and ensure clear communication across departments to enhance efficiency and d...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$200K - $220K *

Empower the future of financial operations by mastering money movement, ensuring seamless transactions and transparency. Collaborate with cross-functional teams to drive product success and enhance cl...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$115K - $135K *

Join a dynamic team to drive customer acquisition through strategic growth marketing. Leverage your expertise in multi-channel campaigns and funnel performance to enhance business outcomes and optimiz...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $175K *

Shape the future of healthcare by driving product marketing strategies, collaborating with cross-functional teams, and leading impactful sales enablement initiatives to enhance access to quality care...

New York, NYRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$90K - $180K *

Transform data into actionable insights by leading analytics initiatives, collaborating across teams, and mentoring talent to enhance customer experiences and drive strategic business improvements in...

Bentonville, ARRemote

Today

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$190K - $238K *

Champion provider growth by shaping strategies that enhance engagement and acquisition. Collaborate cross-functionally to create compelling messaging and drive impactful go-to-market initiatives, ensu...

RemoteRemote

5 days ago

  •   8 - 10 years exp.  •   Healthcare

$190K - $238K *

Empower providers by crafting compelling product narratives and strategies that enhance adoption and engagement. Collaborate with cross-functional teams to translate insights into impactful marketing...

RemoteRemote

5 days ago

  •   8 - 10 years exp.  •   Healthcare

$132K - $182K *

Drive program execution across high-priority workstreams in Customer Outcomes, managing threat intelligence partnerships and AI model initiatives. Collaborate with cross-functional teams to ensure tim...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $120K *

Shape the future of product management by leading cross-functional teams to develop innovative solutions that align with market opportunities and customer needs, driving strategic initiatives for long...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Media

$90K - $100K *

Join us to manage and optimize digital media campaigns across multiple brands. Focus on Google Ads and Meta Ads, driving demand and achieving measurable business outcomes through strategic campaign ma...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$136K - $155K *

Champion integrated B2B marketing strategies by leading client relationships, driving account growth, and connecting marketing performance to business outcomes. Collaborate with cross-functional teams...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Business Services

$120K - $145K *

Champion product marketing strategies in the cybersecurity sector, collaborating across teams to enhance product positioning, messaging, and customer engagement. Drive market presence through compelli...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$125K - $172K *

Shape the future of digital experiences by leading creative direction for marketing campaigns and branding initiatives. Collaborate across teams to deliver innovative, high-quality assets that resonat...

CanadaRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$114K - $205K *

Create innovative marketing campaigns by leading a dynamic team of designers. Drive the creative vision across multiple platforms, ensuring high-quality visuals that align with brand strategy and maxi...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.