Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$95K - $115K *

Create impactful go-to-market strategies and account-based marketing programs for utility accounts, shaping messaging and campaigns to drive business development and engagement from day one...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$110K - $130K *

Lead the charge in managing complex public safety projects, ensuring timely delivery and high customer satisfaction. Oversee a diverse portfolio while collaborating with cross-functional teams to driv...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$70K - $120K *

Join a team that's focused on driving inbound lead traffic through innovative marketing automation strategies. Leverage your expertise in Marketo and Salesforce to optimize lead management and collabo...

California City, CARemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$70K - $120K *

Elevate marketing strategies by managing lead generation programs and optimizing systems. Collaborate with teams to enhance data-driven solutions and ensure effective lead management using Marketo and...

Colorado City, CORemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

Shape the future of product marketing by bridging product and go-to-market teams. Drive impactful messaging, enablement, and strategies that resonate with audiences, ensuring alignment in a fast-paced...

RemoteRemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $170K *

Execute end-to-end digital onboarding of complex AI data center infrastructure, managing cross-functional teams to ensure timely delivery, stability, and optimization of high-performance systems for p...

United StatesRemote

Reposted 5 days ago

  •   8 - 10 years exp.  •   Information Technology

$100K - $120K *

Transform the marketing landscape by leading growth initiatives, building campaigns, and leveraging data to drive qualified pipeline. Collaborate with cross-functional teams to activate strategies and...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Healthcare

$130K - $155K *

Shape the future of data and AI solutions by driving product success, collaborating with cross-functional teams to align business goals with innovative platforms and ensuring continuous improvement th...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Optimize your career by driving website growth and conversion strategies. Lead initiatives to enhance user experience, analyze performance metrics, and collaborate cross-functionally to achieve impact...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Energy & Utilities

$110K - $130K *

Transform customer engagement by driving adoption, expansion, and renewal strategies. Collaborate with cross-functional teams to create impactful marketing programs that enhance customer value and fos...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$136K - $198K *

Champion analytics excellence by guiding clients and teams, leveraging deep expertise in Adobe Analytics to drive strategic decisions and enhance measurement practices in a fast-paced environment...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$200K - $352K *

Shape the future of marketing compliance by leading automation initiatives, overseeing review processes, and driving collaboration across teams. This hands-on role combines strategic oversight with di...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$88K - $136K *

Lead integrated marketing initiatives for newly acquired literacy programs, focusing on bilingual education. Collaborate with cross-functional teams to enhance engagement and drive adoption through st...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$140K - $160K *

Drive impactful product marketing initiatives by owning positioning, go-to-market strategies, and content creation. Collaborate across teams to enhance brand narrative and execute successful product l...

San Francisco, CARemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Empower a dynamic team to create compelling B2B content that drives growth. Lead SEO strategies, collaborate cross-functionally, and leverage AI to enhance marketing efforts while shaping the voice of...

San Francisco, CARemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Lead organic growth strategies for high-value accounts, driving retention and expansion with minimal oversight. Mentor junior strategists, set measurement standards, and support sales efforts while en...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $135K *

Advance your career by leading product strategy for workforce solutions. Collaborate with cross-functional teams to drive innovation, ensuring products meet market needs and deliver value to diverse s...

Iowa City, IARemote

2 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$143K - $286K *

Drive the strategy and development of a cutting-edge Risk and Compliance Decision Platform, leading cross-functional teams to enhance risk assessment and decision-making processes across the Marketpla...

Sunnyvale, CARemote

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$133K - $186K *

Optimize developer engagement by managing the user journey from first touch to activation. Collaborate with teams to enhance the Developer Hub and drive measurable growth through effective lifecycle m...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$90K - $110K *

Engage in strategic marketing leadership to drive acquisition, retention, and revenue growth for SMBs. Transform insights into omni-channel campaigns, collaborating with cross-functional teams to enha...

Richmond Hill, ONRemote

2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$182K - $252K *

Drive impactful marketing measurement by leveraging causal inference to optimize budget allocation across channels. Collaborate with cross-functional teams to ensure data-driven decisions enhance grow...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$145K - $170K *

Drive transformative Oracle Cloud P2P solutions for Higher Education, guiding teams and clients through strategic implementations while fostering a collaborative culture and mentoring junior staff to...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Business Services

$170K - $179K *

Transform customer success by leading a high-performing team, driving satisfaction and retention in a fast-paced SaaS environment. Collaborate across functions to enhance customer strategies and deliv...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$135K - $155K *

Drive impactful data solutions by bridging business needs with engineering teams. Own project intake, prioritize requests, and ensure clear communication across departments to enhance efficiency and d...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$200K - $220K *

Empower the future of financial operations by mastering money movement, ensuring seamless transactions and transparency. Collaborate with cross-functional teams to drive product success and enhance cl...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.