Workshop Sales Representative - Los Angeles Area

Bosch Group

$85K — $100K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of sales experience in automotive aftermarket required.
  • Technical knowledge of diagnostic tools and workshop equipment is essential.
  • Experience with workshop business models is advantageous.
  • Fluency in the local language is essential; English proficiency is a plus.
  • Valid driver's license and readiness for extensive travel within the assigned territory.

Responsibilities

  • Increase eXtra loyalty program participation through regular follow-ups.
  • Promote the Workshop Order Manager (WOM) and oversee specific rollouts in the country.
  • Acquire and support workshops for concept modules, ensuring maintenance.
  • Facilitate training programs participation and collect feedback for improvements.
  • Drive sales of various services, including Hotline Services and Vehicle Health Checks.
  • Generate leads for direct sales of workshop equipment and diagnostic tools.
  • Promote Bosch Car Service by articulating service value and consulting on full-service solutions.

Benefits

  • Comprehensive health, dental, and vision plans.
  • Health savings and flexible spending accounts available.
  • 401(K) retirement plan with employer match.
  • Various wellness programs to support employee health.
  • Education reimbursement and parental leave options.
Full Job Description
Job Description

While serving as the single point of contact for workshops, the Sales Representative is offering the whole Bosch Mobility Aftermarket (MA) Product Portfolio. The representative is responsible for increasing workshop loyalty, driving parts pull, promoting diagnostic equipment and services, and implementing workshop concepts and training programs.

Key Responsibilities
  • Increase participation in the eXtra loyalty program and ensure regular follow-up.
  • Promote Workshop Order Manager (WOM) and manage country-specific rollouts.
  • Acquire workshops for concept modules and ensure ongoing support and maintenance.
  • Ensure participation in training programs and gather feedback for development.
  • Pursue sales of Hotline Services, Remote Diagnostics, Vehicle Health Checks (VHC) and Vehicle Check Apps (VCA).
  • Generate leads for direct sales of workshop equipment and ESI diagnostic tools.
  • Generate leads for Bosch Car Service (BCS) through promoting basic value proposition services and consultation on full-service concept requirements and follow up on them.
  • Promote available equipment and diagnostic campaigns.
  • Drive cross-selling with Workshop Test Equipment (WTE).
  • Conduct regular follow-ups on workshop equipment and diagnostics usage.

Core Competencies
  • Comprehensive understanding of Bosch's MA portfolio, including parts, diagnostics, services and equipment.
  • Ability to explain and sell the value proposition of workshop concepts and technical tools.
  • Consultative sales skills to identify customer needs and propose tailored solutions.
  • Strong presentation, negotiation, and relationship-building skills.
  • Ability to engage with varies stakeholders (e.g., workshop managers, technical staff).
  • Ability to offer workshops practical support, advice, and training guidance.
  • Proficiency with Bosch systems (e.g., C4C, PBI apps, myBCS) and digital rollout tools.
  • Ability to promote digital tools to workshops and ensure data quality in CRM systems.


Qualifications
  • 3-5 years of proven sales experience, preferably in the automotive aftermarket.
  • Technical understanding of diagnostic and workshop equipment.
  • Experience with workshop business models is a plus.
  • Fluent in local language; English is an advantage.
  • Valid driver's license; willingness to travel extensively within the assigned territory.


Additional Information

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization not available.

The U.S. base salary range for this full-time position is $85,000 - $100,000. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc.

In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting: https://www.myboschbenefits.com/public/welcome. Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits.

https://www.bosch.us/careers/why-bosch/culture-and-benefits/
https://www.myboschbenefits.com/public/welcome

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