Amplitude

Web Growth Marketing Manager

Amplitude • $110K — $165K *
San Francisco, CA 94112In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 2-3+ years of experience in a web growth role for a SaaS, AI, or tech company.
  • Experience collaborating with engineering teams in a technical environment.
  • Strong track record of running A/B tests and conversion optimization programs.
  • Data-driven decision maker, preferably with Amplitude or similar analytics platforms.
  • Familiarity with a headless CMS, experience with Sanity is a plus.

Responsibilities

  • Own and drive the strategy for amplitude.com as a key growth engine.
  • Develop a performance-driven roadmap based on data and experimentation.
  • Scale the Sanity CMS platform for team independence in publishing.
  • Design and optimize conversion-focused experiences for multiple web surfaces.
  • Lead experimentation strategy to enhance web engagement and pipeline generation.
  • Analyze trends from Salesforce to inform marketing investment decisions.
  • Collaborate across teams to enhance product launches and maintain brand performance.

Benefits

  • 100% employer-paid premiums for employee Medical, Dental, Vision insurance on select plans.
  • Flexible time off and paid holidays.
  • Generous stipends for wellness, commuting, learning, and home office equipment.
  • 12-20 weeks of Paid Parental Leave and fertility/adoption support.
  • Mental health resources including coaching, therapy sessions, and quality healthcare access.
Full Job Description
Senior Web Growth Marketing Manager

at Amplitude (View all jobs)

San Francisco, Bay Area

About The Role & Team
  • You'll own one of our most critical growth levers - amplitude.com - with real authority over strategy and direction, not just execution.
  • You'll work on the frontier of AI-powered marketing. Amplitude recently acquired Statsig to deepen our competitive advantage, and we're actively integrating AI-native workflows across everything we build.
  • You'll have dedicated resources: 2 web engineers and a brand/growth designer are aligned to this function - so you can move fast and build with craft.
  • You'll sit within a larger integrated marketing team, giving you broad leverage across campaigns, product launches, and PLG and sales pipeline initiatives.
  • Amplitude is the category leader in digital analytics - and you'll be one of its most expert users, running experiments and optimization using the very product we sell.


As a Senior Growth Marketing Manager you will:

Website Strategy & Ownership
  • Own amplitude.com as a strategic growth engine - defining site architecture, user journeys, and content strategy that drives both self-serve growth and enterprise pipeline.
  • Build a forward-looking roadmap grounded in performance data, experimentation insights, and a clear POV on what moves the business.
  • Own and scale the Sanity CMS platform, building it into a self-serve system that empowers teams across the org to publish independently.

Conversion & Experimentation
  • Design and continuously optimize conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages.
  • Lead experimentation and measurement strategy using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces.
  • Analyze website-attributed pipeline in Salesforce, surfacing trends across GTM segments and win/loss patterns to guide investment decisions.

Cross-Functional Partnership
  • Partner closely with web engineering to ship new capabilities - you're a peer in the build process, not a gatekeeper.
  • Collaborate across Marketing, Product, Growth, Sales, and Engineering - navigating tradeoffs with a clear business POV and strong stakeholder communication.
  • Shape repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency.

AI-Native Ways of Working
  • Introduce and operationalize AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency.


At a minimum, you need to have:
  • 2-3+ years of hands-on experience owning or co-owning a corporate website or web growth program for a SaaS, AI, or tech company.
  • Demonstrated experience working directly with engineering teams - you know how to scope, prioritize, and collaborate in a technical environment.
  • Strong experimentation mindset: you've run A/B tests and conversion optimization programs on corporate or product marketing sites.
  • Data-driven by nature - you make decisions from evidence, not intuition alone. Experience with Amplitude or a comparable analytics platform is a strong plus.
  • Experience with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar all count).
  • Excellent cross-functional communicator who can align stakeholders across Sales, Product, Engineering, and Marketing.


You'll be a great addition to the team if you have:
  • Background in a growth-stage startup or scaling SaaS/AI company - you're comfortable with ambiguity and know how to build systems where none exist.
  • Familiarity with AI products or AI-native workflows - bonus if you've worked at an AI company or integrated AI tooling into your marketing operations.
  • Experience with Amplitude Analytics or Statsig (experimentation layer).
  • Prior exposure to PLG (product-led growth) motions alongside enterprise pipeline generation.


We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:
  • Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
  • Flexible time off, paid holidays, and more
  • Generous stipends to spend on what matters most to you, whether that's wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
  • Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
  • Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
  • Employee Stock Purchase Program (ESPP)

About Amplitude

Amplitude is a San Francisco-based technology company that provides analytics software for businesses. The company's platform allows businesses to track user behavior and analyze data to improve their products and services. Amplitude was founded in 2012 and has since grown to serve over 1,000 customers, including Microsoft, Twitter, and HubSpot. The company has been recognized for its innovative approach to analytics, including its use of machine learning and other advanced technologies. Amplitude has also been praised for its commitment to diversity and inclusion, including its efforts to increase the representation of women and underrepresented minorities in the tech industry.
Learn more about Amplitude
Size
500 employees
Market Cap
$1.2 billion
Industry
Information Technology
Founded
2012
NASDAQ
AMPL
* Ladders Estimates

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