Web Experience Manager

FOX Factory, Inc.

$70K — $95K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Web Design, Graphic Design, UX Design, or related field, or equivalent experience
  • 5-7 years in web design, digital marketing, or eCommerce; multi-brand or DTC experience preferred
  • Proficiency in Shopify or similar CMS
  • Strong skills in Figma, Adobe Suite, and AI design tools (Midjourney, Firefly)
  • Knowledge of HTML, CSS, and basic JavaScript
  • Experience with GA4, Hotjar, and Microsoft Clarity

Responsibilities

  • Execute web initiatives across six brand sites, including landing pages and PDP enhancements
  • Produce and design campaign creatives, including landing pages and ad variants
  • Execute email and lifecycle marketing programs in collaboration with the growth marketing manager
  • Set up promotions and sales on the backend, collaborating with technical teams
  • Coordinate campaign launches and maintain a launch tracker for major initiatives
  • Manage the content update calendar to ensure brand alignment
  • Oversee project management of marketing briefs and routing between teams

Benefits

  • Medical, Dental, and Vision insurance
  • Health Spending and Dependent Care Savings Accounts
  • Disability and Life Insurance programs
  • 401k plan with employer matching
  • Opportunities for professional development
Full Job Description
Position Summary:

Fox is looking for a results-driven UI/UX design and digital operations professional who will be responsible for executing and optimizing web, creative, and lifecycle marketing initiatives across a multi-brand portfolio. This individual will lead end-to-end website execution including landing pages, PDP enhancements, category updates, redirects, and post-launch optimization efforts to support ongoing site relaunches and campaign performance.

Position Responsibilities:
  • Web execution across all six brand sites, landing pages, PDP enhancements, category updates, redirects, and post-launch iteration on the site relaunch.
  • Campaign creative production, design and ship landing pages, email templates, ad creative variants, and on-site content using Figma, Adobe Suite and AI tools (Midjourney, Firefly, v0/Lovable, or similar)
  • Email and lifecycle program execution with growth marketing manager; segmentation design, automation builds, dealer and consumer calendars, deliverability hygiene
  • Promotion and sale setup in the backend, partnering with technical support group and the product data team
  • Campaign coordination, own the launch tracker for major initiatives including important brand launches on-site.
  • Content update calendar across the portfolio, keep sites current and brand-aligned
  • Project management of marketing intake, briefs, and creative routing between brand managers and production resources


Specific Knowledge, Skills or Abilities Required:
  • Shopify or similar CMS
  • Figma, Adobe Suite, AI design tools (Midjourney, Firefly, v0/Lovable)
  • HTML, CSS, basic JavaScript
  • 3D/interactive web tools (Spline, Three.js, configurators, scroll-driven motion)
  • Klaviyo (flows, segmentation, templates, deliverability)
  • GA4, Hotjar, Microsoft Clarity
  • CMS and eCommerce platform editing
  • Email HTML and responsive design
  • Project management tools (Wrike, Monday, or similar)
  • A/B testing and conversion optimization
  • Image and video asset optimization for web


Position Qualifications:

Education:
  • Bachelor's degree in Web Design, Graphic Design, UX Design, or a related design field. Equivalent professional experience considered.


Experience:
  • 5-7 years of experience in web design, digital marketing, or eCommerce; multi-brand or DTC experience preferred.


Work Environment and Physical Requirements:

Disclaimer: This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the job's essential functions.

Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.

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