Wattpad

[Wattpad] Account Executive

Wattpad$95K — $125K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree with a strong academic background
  • 5+ years of experience in digital media sales, brand partnerships, or integrated marketing
  • Proven ability to independently prospect and close deals with direct clients and agencies
  • Demonstrated success in selling creative marketing solutions beyond standard media buys
  • Strong understanding of digital storytelling, fandom culture, and the web-novel ecosystem
  • Excellent communication, presentation, and negotiation skills
  • Self-motivated, resilient, and passionate about achieving ambitious sales goals

Responsibilities

  • Identify and prospect new business opportunities with brand and agency partners
  • Develop and pitch strategic media and branded content proposals
  • Lead proactive outreach to clients from cold introductions to deal closure
  • Collaborate cross-functionally with internal teams to execute campaigns
  • Translate client objectives into actionable marketing strategies
  • Maintain and expand a strong network within the U.S. advertising ecosystem
  • Report on sales pipeline, forecast accuracy, and campaign performance

Benefits

  • Career development with mentorship and learning opportunities
  • Top industry health benefits including vision and dental
  • Health/wellness account for annual spending
  • RRSP/401K contributions
  • Generous vacation and maternity/parental leave top-up program
  • Corporate discounts on gym memberships for employees and families
  • Flexible work model with remote work options
  • Winter break shutdown
Full Job Description
We're looking for a highly driven, results-oriented Digital Sales Account Executive to join our growing Direct Sales team. The ideal candidate is a hunter-style seller with a proven track record of identifying, pitching, and closing brand partnerships - someone who thrives on proactive outreach and creative problem solving. You will play a key role in helping global and U.S. brands engage Gen-Z audiences through Wattpad's creator ecosystem, content IPs, and media inventory - driving impact from brand awareness to conversion through innovative, full-funnel marketing campaigns. **What You'll Do:** - Identify and prospect new business opportunities with brand and agency partners across major verticals (Focus on Tech, Telco & Gaming). - Develop and pitch strategic media and branded content proposals leveraging Wattpad's unique creator ecosystem and storytelling formats. - Lead proactive outreach to clients - from cold introductions to tailored follow-up and deal closure. - Collaborate cross-functionally with internal teams (Client Success, Ad Ops, B2B Marketing, Creator Partnerships, etc.) to execute successful campaigns. - Translate client objectives into actionable full-funnel marketing strategies, delivering measurable ROI. - Maintain and expand a strong network within the U.S. advertising and media ecosystem. - Report on sales pipeline, forecast accuracy, and campaign performance. **Required Qualifications:** - Bachelor's degree with a strong academic background - 5+ years of experience in digital media sales, brand partnerships, or integrated marketing (preferably at a publisher, media platform, or creative agency). - Proven ability to independently prospect and close deals with direct clients and agencies. - Demonstrated success in conceptualizing and selling creative marketing solutions beyond standard media buys. - Strong understanding of digital storytelling, fandom culture, and the web-novel ecosystem. - Excellent communication, presentation, and negotiation skills. - Self-motivated, resilient, and passionate about achieving ambitious sales goals. - A strong network across U.S. brands and agencies is highly preferred. **Preferred Qualifications: We're seeking a creative, entrepreneurial seller who...** - Brings energy, persistence, and curiosity to every client interaction. - Thinks beyond impressions - understands culture, fandom, and storytelling as marketing tools. - Balances creativity with data-driven strategy. - Is eager to grow with a fast-evolving entertainment and media platform. **Salary Range and Description** $95,000 - $125,000 / annually Please note, the above range is listed in USD. $95,000 - $125,000 a year Please note, the above range is listed in USD. This position qualifies for the full suite of benefits. **What we offer (For Full-Time Only):** * Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals * Top industry health benefits, including vision and dental Your own health/wellness account to spend each year * RRSP Contributions (Canada), 401K Contributions (USA) * Generous vacation and Maternity/Parental leave top-up program * Corporate discount for gym memberships for you and your family * Work from almost anywhere in the world for part of the year * Winter break shutdown and a whole lot more! Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom. Unlock the best of both worlds with a role that keeps you connected! **We're looking for passionate individuals in the Greater Toronto Area to join our team who can work from our vibrant downtown Toronto office**. Wattpad has a hybrid work model, where employees enjoy the flexibility to connect with colleagues and collaborate on exciting projects in person, as well as the time and space to for productive work from home. This is your opportunity to be a part of our thriving workplace culture. Wattpad encourages candidates to apply as long as they are authorized to work in Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.

About Wattpad

Wattpad is a social storytelling platform that allows users to share and discover stories across a range of genres, including romance, science fiction, and mystery. The platform has over 80 million monthly users and over 500 million stories. Wattpad's users are primarily young adults and teenagers. The company was founded in 2006 and is headquartered in Toronto, Canada.
Learn more about Wattpad
Size
130 employees
Industry
Founded
2006

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