EnterpriseDB

VP, Product Marketing-GTM Enablement & Training

EnterpriseDB$150K — $200K *
US-AnywhereRemote in United States
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of leadership experience in product marketing or GTM roles within enterprise software, with 5+ years at the VP level.
  • In-depth knowledge of the database and data infrastructure sectors, including cloud-native and AI/vector technologies.
  • Proven ability to drive revenue growth and improve market perception, not just execute product launches.
  • Fluency in targeting both technical and economic buyers in large enterprises.
  • Experience with various GTM motions including product-led and channel partnerships.
  • Strong background in analyst relations with top firms like Gartner and Forrester.
  • Exceptional executive presentation skills for diverse audiences.
  • Experience managing global teams across different geographies.

Responsibilities

  • Define and refine company positioning and messaging across product lines and audiences.
  • Lead end-to-end GTM strategy, including sales-led and partner-led channels, with an emphasis on product-led growth.
  • Manage product launches and outcome-based marketing campaigns.
  • Partner with Demand Generation to drive measurable pipeline results from GTM efforts.
  • Establish comprehensive sales and partner enablement functions, enhancing skills and resources for sales teams.
  • Develop role-focused training content that drives measurable improvements in sales success.
  • Recruit and nurture a high-caliber global team while maintaining operational metrics.

Benefits

  • Access to health and wellness resources through CuraLinc.
  • Flexible Wellness Fridays dedicated to employee well-being through December 2026.
  • Options for personalized benefits depending on the region.
  • Commitment to maintaining a healthy work-life balance.
Full Job Description
**Candidate Note: This position is 100% remote for candidates based in the US**

We are seeking a seasoned executive to lead our global Product Marketing, Go-to-Market (GTM), and Sales Enablement functions. Reporting to the Chief Product Officer, this leader will own how we position our data and AI platform in the market, how we launch and scale revenue across customer segments, and how we equip our sales and partner ecosystem to win.

This is a high-visibility role for a senior leader who has built and scaled Product Marketing and GTM organizations within the database, data infrastructure, or broader enterprise software industry. You will partner closely with Product Management, Sales, Customer Success, and Engineering to translate deep technical capability into clear customer value, predictable pipeline, and market leadership.

Your impact will be:
  • Product Marketing & Positioning
    • Define and evolve the company's positioning, messaging, and narrative across product lines, audiences (developers, DBAs, data architects, CIOs, CDOs), and competitive contexts.
    • Lead market segmentation, ICP definition, buyer/user persona development, and competitive intelligence for the database market (relational, distributed, cloud-native, AI/vector, analytics, etc.).
    • Work on the analyst relations and influencer strategy; serve as a credible spokesperson with Gartner, Forrester, IDC, and the technical press
  • Go-To-Market Strategy & Execution
    • Build and operate the end-to-end GTM motion across sales-led, and partner-led channels. PLG experience a bonus since we will lean more in that direction for future offerings.
    • Lead product launches and category-defining campaigns from strategy through cross-functional execution and measurement.
    • Partner with Demand Generation to translate positioning into pipeline; own GTM contribution to revenue targets.
    • Define and refine the GTM playbooks for new markets, new segments (mid-market through Global 2000), and new products.
  • Sales & Partner Enablement
    • Build a world-class enablement function covering onboarding, ongoing skill development, certification, and tooling for direct sellers, SEs, partners, and customer-facing teams.
    • Leverage AI to scale.Develop role-based curricula and content (pitch decks, demos, battlecards, ROI tools, technical whitepapers, customer stories) that measurably improve win rates, ramp time, and deal velocity.
    • Establish enablement KPIs and a closed-loop feedback system between Sales, Product Marketing, and Product.
  • Leadership
    • Recruit, develop, and retain a high-performing global team of product marketers, GTM leads, and enablement professionals.
    • Set the operating cadence and metrics for the function; report regularly to the executive team and board.
What you will bring:
  • 10+ years of progressive experience in product marketing, GTM, and/or enablement leadership roles within enterprise software, with at least 5+ years at the VP level leading multi-disciplinary teams.
  • Deep, demonstrable experience in the database, data platform, or data infrastructure space - examples include relational databases (PostgreSQL, Oracle, SQL Server), distributed/NoSQL, cloud data warehouses, streaming, vector/AI databases, or related data tooling.
  • Track record of driving meaningful revenue and category outcomes - not just shipping launches and content, but moving pipeline, win rate, ARR, and market perception.
  • Fluency in selling to and marketing for technical buyers (developers, DBAs, platform engineers, data and infrastructure leaders) as well as economic buyers in the enterprise.
  • Experience operating across multiple GTM motions: product-led/self-serve, inside sales, enterprise field sales, and partner/channel ecosystems (hyperscalers, SIs, ISVs).
  • Strong analyst relations track record with Gartner, Forrester, and similar.
  • Excellent executive communication skills; comfortable presenting to boards, customers, analysts, and large internal audiences.
  • Experience leading globally distributed teams across the Americas, EMEA, and APAC.
  • Bachelor's degree required; MBA or advanced technical degree a plus.
What will set you apart:
  • Experience scaling a company through a meaningful growth inflection (e.g., $50M 1 $250M+ ARR, IPO, or major category transition).
  • Background that combines both open-source and commercial software GTM.
  • Prior hands-on technical experience (engineering, DBA, solutions architecture) that informs your marketing instincts.


EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. We provide access to CuraLinc to aid employees in health and wellness tips and practices, as well as Wellness Fridays extending to December 2026! Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.

We know it takes a unique mix of people and skills to help us in our mission to supercharge Postgres, and we understand that not everyone will check every box. We'd love to hear from you and we want you to apply!

#LI-Remote

About EnterpriseDB

EnterpriseDB is a software company that provides enterprise-class PostgreSQL products and services. The company was founded in 2004 and is headquartered in Bedford, Massachusetts. EnterpriseDB's flagship product is Postgres Plus Advanced Server, which is a commercially licensed version of the open-source PostgreSQL database. The company also offers tools and services to help customers migrate from proprietary databases to PostgreSQL. In addition, EnterpriseDB provides training and support services to help customers optimize their use of PostgreSQL. The company serves customers in a variety of industries, including financial services, healthcare, and government.
Learn more about EnterpriseDB
Size
200 employees
Industry
Founded
2004

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