About the role:Marketing is the next unlock for Orb's growth. As part of Adyen, we're taking Orb toward a massive revenue line with Adyen's 2,000-person global sales org behind our distribution and a real opportunity to build a co-sell and partner marketing motion at scale. You get the reach of a platform business with the scrappiness, ownership, and speed of an early-stage team.
Today most of our revenue comes inbound and we see demand generation as the unlock to even faster growth. We're looking for a full-funnel operator to own growth and integrated marketing end to end, someone who can shift us toward a more balanced outbound and ABM motion while raising the bar on brand, creative, and everything in between. This is a hands-on role for a builder, not a hands-off executive: you'll set the strategy and run the plays.
In this role you will:- Own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output.
- Lead demand generation as the primary growth lever, building programs that scale pipeline and revenue.
- Shift Orb from a largely inbound business toward a more balanced outbound and ABM motion.
- Build a co-sell and partner marketing motion in partnership with Adyen's global sales org.
- Run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events.
- Partner closely with sales, product, and leadership to connect marketing directly to revenue.
About you- A full-funnel marketer who thinks about growth holistically, from global brand campaigns all the way through to scaled demand generation programs.
- Deep demand generation expertise is your primary strength, with product marketing exposure as a valuable secondary skill.
- Hands-on experience with ABM and outbound motions, and a point of view on how to build them.
- Breadth across integrated marketing, events, paid marketing, web and digital, and creative and brand.
- A strong hands-on operator who's energized by building and executing in scrappy, early-stage mode not just directing from the top.
- A collaborative partner to sales and product who ties marketing tightly to pipeline and revenue.
Benefits:- Excellent medical, dental, and vision insurance
- One Medical membership
- Unlimited PTO plus an additional week off between Christmas and New Year's
- 401k plan
- 16-week paid parental leave with equity vesting
- Commuter stipend
- Catered lunches in the office
- Annual learning & development stipend
- Meaningful equity in the form of stock options
