About the RoleOpenLoop's mission is to bring care anywhere by powering telehealth solutions at scale. As SVP of Marketing, you'll lead a team spanning demand generation, product marketing, lifecycle marketing, brand, and design; building the systematic, revenue-connected marketing engine that matches the pace of one of the fastest-scaling companies in digital health.
What You'll Do Own marketing strategy and execution across demand generation, product marketing, lifecycle marketing, brand, and design; with outcomes tied directly to overall company revenue.
- Lead the demand gen team in driving both inbound and outbound pipeline across two distinct acquisition motions: self-service and B2B outbound/sales-assisted, ensuring they scale together rather than competing for the same demand.
- Own product marketing enablement and throughput for internal (sales, CS) and external (market-facing) audiences.
- Lead and elevate the brand and design function, bringing a growth marketing mindset to positioning, identity, and campaign execution for OpenLoop and its portfolio companies.
- Build out event marketing as a function from the ground up.
- Introduce a systematic, metrics-driven operating rigor across the team with clear KPIs, dashboards, and a regular measurement cadence.
- Coach and develop a team that already excels at execution and 0-to-1 work, building the prioritization frameworks and systems needed to scale it.
- Partner closely with Sales/Revenue leadership to keep the self-service and outbound motions aligned rather than cannibalizing one another.
- Serve as a senior marketing voice internally and represent the function to executive leadership.
- Other duties as assigned.
Who You Are- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- 12+ years of B2B marketing experience, including senior leadership scaling multi-function marketing organizations.
- Proven experience running both a self-service and a B2B/outbound funnel at the same time without one cannibalizing the other.
- A track record of building systematic marketing operations including metrics, reporting, and prioritization frameworks, inside a high-growth environment.
- Strong people leadership across diverse marketing disciplines: demand gen, product marketing, lifecycle, brand, and design.
- A growth marketing mindset, with the ability to guide brand and design teams without being a hands-on practitioner.
- Hands-on comfort using AI to increase marketing team productivity, execution speed, and decision-making.
- Excellent executive communication and storytelling skills.
- Comfortable operating in a fast-moving, high-accountability environment.
Our BenefitsIn addition, for salaried positions you would also be eligible for:
- Medical, Dental, and Vision plans
- Flexible Spending/Health Savings Accounts
- Flexible PTO
- 401(k) + Company Match
- Life Insurance, Pet insurance, and more
