Vice President of MarketingLocation: Nampa, Idaho (Onsite)
Relocation: Available
Employment Type: Full-Time
Reports To: Chief Executive Officer
The RoleThe VP of Marketing is the senior-most marketing leader at Gymreapers, responsible for owning and scaling the entire marketing function across:
- Brand & Creative
- Performance & Growth Marketing
- Lifecycle (Email/SMS/Retention)
- Social, Content & Community
- Creator & Partnerships
- PR & Communications
This is a player-coach role requiring both strategic leadership and hands-on execution. You will partner directly with the CEO and executive team to drive brand equity and profitable growth across all channels.
Key ResponsibilitiesBrand & Creative- Own and evolve the Gymreapers brand across all touchpoints
- Lead creative strategy across paid, organic, and lifecycle channels
- Build and manage an integrated campaign calendar
- Maintain a high bar for creative quality and brand consistency
Performance & Growth Marketing- Own DTC growth across Meta, Google, TikTok, YouTube, and Amazon Ads
- Manage full-funnel performance (MER, CAC, LTV, ROAS)
- Drive testing culture across channels and creatives
- Own marketing budget and P&L in partnership with Finance
Lifecycle & Retention- Build and scale email, SMS, and loyalty programs
- Improve retention, repeat purchase rate, and LTV
- Develop segmentation and personalization strategies
Social, Content & Community- Lead organic social strategy across key platforms
- Scale creator, athlete, and ambassador programs into revenue channels
- Strengthen community engagement and brand affinity
- Own PR, brand storytelling, and cultural moments
Ecommerce & Growth- Partner with Ecommerce on conversion rate optimization (CRO) and PDP strategy
- Lead go-to-market strategy for product launches
- Support international expansion efforts
Leadership- Build, lead, and develop a high-performing marketing team
- Manage agencies and external partners
- Collaborate cross-functionally with Product, Finance, Operations, and Ecommerce
What You Bring- 12+ years of marketing experience, including 3+ years in a senior leadership role (VP/CMO level)
- Experience scaling a DTC or omnichannel consumer brand ($150M+ preferred)
- Deep expertise in performance marketing and ecommerce growth
- Strong understanding of key metrics: MER, CAC, LTV, ROAS, attribution
- Proven ability to lead both brand and performance marketing
- Experience building and managing high-performing teams
- Background in fitness, strength, or athletic apparel industries
- Experience scaling creator/ambassador programs into meaningful revenue channels
- International expansion experience (UK, EU, Canada, Australia)
- Experience with tools like Shopify, Klaviyo, GA4, Triple Whale/Northbeam
- Experience in founder-led or high-growth private companies
Benefits/Perks:- Competitive Pay
- Company paid holidays
- Paid Time Off (PTO)
- Gymreapers on-site gym!
- Newly renovated HQ!
- 401(k) with up to a 4% employer match
- Life Flight Program, Voluntary
- Employee Assistance Program
- 50% Employee Discount
- 100% Employer Paid: Medical, Dental and Vision
- 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
- Health Savings Account (HSA) employee option
