About the roleThe Vice President of Brand, Creative, & Content sets the vision and raises the standard for how the company shows up in the market across narrative, design, and AI-forward modern content. You will lead an integrated team spanning brand strategy, creative, and content to deliver differentiated storytelling that builds preference, creates differentiation, and drives growth. This role is ideal for a leader with deep enterprise tech brand experience who can translate sophisticated technology into compelling stories for a multi-audience market, including supply chain and omnichannel commerce professionals as well as B2C retailers.
Responsibilities- Set and evolve the brand strategy, positioning, narrative, messaging, voice, and visual identity, ensuring clarity and consistency across audiences, solutions, and channels.
- Establish brand governance (guidelines, enablement, templates) that scales across a public-company environment.
- Partner with Product, go-to-market, and executive leadership to align company story, category point of view, and product/solution narratives.
- Define a creative vision that translates into high-quality outputs across campaigns, launches, web, events, and executive storytelling.
- Build and run a modern creative operating system, including briefs, reviews, production workflows, creative standards, resourcing models, and agency partnerships.
- Raise craft across design, copy, video, and experiences while improving speed, reuse, and consistency in creative output.
- Own content strategy and editorial direction across a multi-format portfolio, including thought leadership, web and product storytelling, customer proof, video, social, experiential, and executive content.
- Build a content engine that balances brand-building with performance outcomes and scales through modular storytelling and intelligent reuse.
- Ensure content is tailored by audience (e.g., supply chain, retail, IT, operations, executive) while maintaining a single, coherent brand voice.
- Evolve storytelling and content structure for AI-forward discovery, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), so the company narrative is accurately represented and discoverable across AI assistants and generative search experiences.
- Partner with Digital/SEO, Product Marketing, and Communications to strengthen authority signals, entity clarity, and content architecture.
- Define and operationalize measurement frameworks for brand and creative effectiveness (brand health, share of search, direct/organic traffic quality, engagement, pipeline influence, win-rate impact where measurable).
- Establish creative performance feedback loops and testing practices that improve effectiveness without diluting brand.
- Lead, coach, and scale a multidisciplinary organization across brand, creative, and content.
- Build a culture of high standards, strong creative direction, crisp feedback, and operational discipline.
- Attract, develop, and retain top talent; ensure clear roles, career paths, and performance expectations.
Minimum requirements- 15+ years leading brand, creative, and/or content functions, including people leadership and cross-functional influence at scale.
- Experience building brand and storytelling in enterprise technology (Salesforce, ServiceNow, SAP, or similar preferred).
- Demonstrated ability to translate complex products into clear, compelling narratives for varied audiences, including industry practitioners and executive stakeholders.
- Proven track record of leading integrated teams and agency partners, delivering high-quality creative across multiple channels and formats.
- Strong command of modern content marketing and production workflows, with comfort using AI-enabled creation and governance.
- Experience defining and using measurement frameworks to assess brand and creative impact and guide strategy.
- Executive presence and strong written and verbal communication skills.
Preferred skills and experience- Experience marketing into supply chain, retail, omnichannel commerce, or adjacent enterprise software categories.
- Experience operating in a public-company environment, including governance, scale, stakeholder management, and brand risk management.
- Global brand experience across regions and lines of business.
- Leadership behaviors that include setting a clear vision and translating it into systems, priorities, and results; high taste and high standards; balancing creativity with operational rigor; building trust across teams and senior stakeholders; and a curious, future-oriented mindset with a pragmatic approach to AI and evolving discovery.
- Portfolio demonstrating brand platform work, integrated storytelling across multiple mediums, and examples of business impact (e.g., growth outcomes, adoption, consideration, engagement, or influence on pipeline and wins).
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