Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
10+ years of progressive sales leadership experience, particularly in food service.
Strong knowledge of North American food service market dynamics.
Experience managing both private label and national brand portfolios.
Expertise in RFPs, bids, and complex contract negotiations.
Demonstrated financial skills in budgeting, forecasting, and performance analysis.
Exceptional cross-functional leadership and collaboration capabilities.
Responsibilities
Lead the North American food service sales organization, focusing on Canada and U.S. performance.
Develop and execute NA GPO and healthcare sales strategies aligned with customer needs.
Create annual sales budgets, forecasts, and actionable plans to meet revenue targets.
Enhance commercial effectiveness through refined sales processes and cross-department collaboration.
Build and nurture a high-performing sales team centered on accountability and customer growth.
Maintain deep relationships with key customers and industry stakeholders across North America.
Drive strategic customer initiatives and ensure robust pipeline management.
Benefits
Comprehensive health insurance options.
Retirement savings plan with employer contributions.
Professional development and training opportunities.
Flexible work arrangements and travel support.
Generous paid time off and vacation policies.
Full Job Description
Pay Range for this position is: $230,000-$280,000 plus annual bonus, depending on experience and geographical location.
POSITION SUMMARY
The VP, Food Service Sales (North America) is responsible for leading the food service sales strategy across Canada and the United States. This role drives regional sales performance, commercial execution, and organizational effectiveness while aligning with broader North American growth objectives.
This leader will oversee key channels including GPO and healthcare, build strong customer relationships, and ensure execution excellence across the region. The ideal candidate is a strategic, results-driven executive with deep food service industry experience, strong commercial acumen, and a proven ability to lead high-performing sales teams.
Primary Responsibilities include:
Lead the food service sales organization across North America with full accountability for Canada and U.S. performance.
Oversee NA GPO and healthcare sales strategy and execution, ensuring alignment with customer needs and company objectives. [
Develop and deliver annual sales budgets, forecasts, and execution plans to achieve revenue and growth targets.
Drive commercial effectiveness through improved sales processes, tools, reporting, and cross-functional alignment.
Build, lead, and develop a high-performing sales team focused on performance, accountability, and customer growth.
Collaborate cross-functionally with marketing, operations, finance, and category teams to support strategic initiatives.
Establish and maintain strong relationships with key customers, partners, and industry stakeholders across North America.
Drive pipeline strength, opportunity conversion, and execution of strategic customer initiatives.
Travel across North America to support customer engagement, team leadership, and business development.
Perform other related duties as required and assigned.
EDUCATION AND EXPERIENCE
Minimum Required Qualifications
Bachelor's degree in Business, Marketing, or related field; MBA or equivalent experience preferred.
10+ years of progressive sales leadership experience, including senior-level commercial responsibility.
Strong food service industry experience across North America, including knowledge of regional market dynamics.
Experience with both private label and national brand portfolios and customer-specific commercialization strategies.
Proven expertise in RFPs, bids, and contract negotiations for complex opportunities.
Demonstrated financial acumen including budgeting, forecasting, and performance analysis.
Strong cross-functional leadership and collaboration skills.
Ability and willingness to travel extensively across North America.
This role includes leadership and development of a regional sales team, with responsibility for performance management, coaching, and succession planning.
Other duties as assigned
KEY PERFORMANCE INDICATORS (KPIs)
Achievement of revenue, margin, and growth targets across North America.
Accuracy and delivery of sales forecasts and budgets.
Win rate and value capture on RFPs and strategic customer bids.
Customer retention, account growth, and expansion within key accounts.
Strength and conversion of the commercial pipeline.
Effectiveness and development of the sales team.
Execution of cross-functional initiatives supporting commercialization and delivery.
Performance and growth of GPO and healthcare channels.
PHYSICAL REQUIREMENTS & WORKING CONDITIONS
This position requires sufficient physical ability to work in a typical office setting; driving a motor vehicle and occasionally working in the field.
FREQUENT: sitting, upward and downward flexion of neck; fine finger dexterity and light to moderate finger pressure to include extended periods of keyboard and mouse use, side-to-side turning of neck, walking, standing, bending and stooping, pushing/pulling, twisting at waist, moderate wrist torque to twist equipment knobs and dials.
OCCASIONAL: squatting, kneeling, reach above and at shoulder height, moderate grasp to manipulate reference books and manuals; lifting objects weighing 20 - 35 lbs. from below waist to above shoulders and transporting distances up to 50 feet.
VISION: Ability to see in the normal visual range with or without correction.
HEARING: Ability to hear in the normal audio range with or without correction.
SUPERVISORY RESPONSIBILITIES
This job description is not intended to contain a comprehensive list of the responsibilities that are required to successfully perform in this position. Other duties as assigned are part of every job description. The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential job functions.
