This role is based in Needham, MA.About the RoleThe VP, Marketing for SharkNinja will lead global category strategy, positioning, and go-to-market execution across a $2B+ portfolio of kitchen and home appliances.. This portfolio consists of mature, core-revenue-driving businesses with significant commercial scale, requiring a leader who can both protect and grow the portfolio through sharp strategy, disciplined execution, and continuous innovation.
Working across functions, this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight, product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity.
Responsibilities:Category Strategy and Positioning
- Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
- Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
Go-to-Market Execution
- Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
- Create playbooks and toolkits that enable global consistency with room for regional adaptation
Portfolio Marketing and Demand Creation
- Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
- Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
- Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
Team Development
- Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
- Foster a culture grounded in action, learning, and adaptability - encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence
- Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
- Model the 'Outrageously Extraordinary' mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection
Qualifications- 15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
- Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
- Experience leading international teams or portfolios with significant regional nuance
- Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$265,000-$300,000 USD
