The VP of Marketing, will define how Alkami shows up to the market and ensure that our narrative, segmentation, and go-to-market approach support both motions. This role will partner closely with Sales and Product to translate platform strength into a clear market position and a scalable, predictable revenue engine. This role will report to the Chief Revenue Officer.
Key Responsibilities

Shape the Market Narrative

Develop and operationalize a clear point of view that reflects Alkami's platform and resonates with executive buyers across financial institutions, including a pragmatic perspective on the role of data and AI in driving growth.

Bring the Platform to Market

Unify Alkami's core solutions-Onboarding (MANTL), Digital Banking, and Data & Marketing-into a cohesive story that supports expansion, differentiation, and larger deal sizes, clearly articulating how data and intelligence enhance customer and business outcomes.

Drive Pipeline and Revenue Alignment

Own the end-to-end demand engine, including SDR leadership, with a focus on pipeline quality, conversion, and predictability. Partner closely with Sales to align on target accounts, coverage, and performance.

Scale Account-Centric Go-To-Market

Build programs that effectively engage and progress high-value accounts, supporting multi-stakeholder sales cycles and long-term customer growth.

Refine Segmentation & Upmarket Motion

Define how Alkami engages different tiers of financial institutions-from community banks and credit unions to larger regional and national banks. Ensure programs and positioning scale upmarket while remaining effective in core segments.

Engage the Partner Ecosystem

Lead marketing for Alkami's partner network, developing joint go-to-market strategies that expand reach and contribute to pipeline and revenue.

Support Technical and Business Buyers

Ensure Alkami's value is clearly articulated across both business and technical audiences, including our extensibility, integrations, and platform capabilities.

Field Marketing & Customer Advocacy

Build and scale in-market programs and experiences that engage target accounts and support deal progression, anchored in customer outcomes and proof (including Co:lab).

Partner on Product Strategy

Work closely with Product leadership on positioning, packaging, and go-to-market strategy to ensure alignment with how customers evaluate and buy.

What Success Looks Like
• A clear, consistent market narrative adopted across Marketing and Sales
• Increased account penetration and pipeline contribution within regional and national bank segments
• Continued strength and win rates across community banks and credit unions
• Improved win rates, deal sizes, and sales cycle efficiency-particularly in larger, more complex opportunities
• Strong alignment across Marketing, SDRs, and Sales on target accounts and pipeline performance
• Increased contribution from partner-driven opportunities
• A credible, differentiated market position around data and AI that resonates with buyers and supports enterprise deals
• Customer proof points embedded throughout the go-to-market motion

Qualifications
• 15+ years of B2B marketing experience, including leadership roles in a high-growth SaaS or fintech environment
• Experience supporting complex, multi-stakeholder sales processes for enterprise SaaS company
• Strong product marketing and Demand Generation experience and AI first marketing
• Track record of building marketing programs that contribute directly to pipeline and revenue outcomes
• Experience marketing to a range of customer segments, from mid-market to enterprise
• Strong cross-functional partner with Sales, Product, and Customer teams
• Comfortable operating in a multi-product environment and bringing clarity to complexity
• Experience working with financial institutions is a plus
The salary range for this position is: TBD

Cool Things to Know

Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.

Work Authorization: We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment.

Recruiters: We are not looking for outside recruiting firms to help us in this search. Thank you for understanding.

Pay Transparency: As of January 1, 2023, new states and locales have enacted pay equity laws that require more pay transparency by employers in the following states: California, Colorado (effective January 1, 2021), Connecticut, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island and Washington.

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