Sinclair Broadcast Group, Inc

VP, General Manager

Sinclair Broadcast Group, Inc$120K — $150K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Proven leadership experience in senior management roles, preferably in media, digital, or broadcasting.
  • Strategic visionary with P&L ownership and financial planning expertise.
  • Knowledge of broadcasting regulations, content guidelines, and compliance standards.
  • Strong financial acumen in budgeting, forecasting, and financial analysis.
  • Excellent relationship-building and communication skills, with a knack for fostering loyalty and trust.
  • Digital-first mindset with proficiency in emerging technologies like AI for driving innovation.
  • Growth mindset, thriving in fast-paced environments and embracing change.

Responsibilities

  • Lead the charge in amplifying market presence and aligning team efforts with strategic goals.
  • Maximize revenue across media platforms by guiding sales and marketing to achieve targets.
  • Develop and implement innovative business plans to identify growth opportunities.
  • Mentor and inspire cross-functional teams, shaping a positive and high-performance culture.
  • Conduct deep market analysis to inform expansion strategies and maintain competitive advantage.
  • Cultivate strong relationships with stakeholders, representing the brand and enhancing its reputation.

Benefits

  • Supportive work environment that values creativity and collaboration.
  • Opportunities for career growth, including training and mentorship.
  • Engagement with a mission-driven team focused on community impact.
Full Job Description
Job Description

We9re searching for a visionary leader - a driven, talented VP, General Manager to lead one or more of our local content centers and monetization and marketing teams. In this role, you9ll be the architect of strategy, the champion of growth, a steward of culture and the heartbeat of operational excellence. If you9re energized by leading high-performing teams, driving revenue, and making a lasting impact, we9d love to hear from you.

Sounds Like the Right Fit? Check Out the Checklist Below and if it sounds like you, hit 4Apply Now4 and let9s chat.

Your Day-to-Day (aka the Playbook)

Help Us Thrive
You9ll lead the charge in amplifying our market presence, ensuring every team - from content creation to sales - is aligned with our strategic goals and delivering results.

Results-Driven
Maximize share of wallet across all media platforms in your marketplace. You9ll guide sales and marketing teams to hit revenue targets, grow audience engagement, and build lasting client relationships.

Strategic Planning
Develop and implement innovative business plans across departments. You9ll identify growth opportunities, analyze market trends, and ensure every team is set up for success.

Team Development
Mentor and inspire cross-functional teams while actively shaping a positive, inclusive, and high-performance culture. You9ll model our values, foster collaboration, reinforce accountability, and create an environment where people feel engaged, supported, and motivated to do their best work. Your leadership will develop future leaders and strengthen team cohesion.

Market Analysis
Dive deep into competitive landscapes and audience data. Your insights will fuel expansion strategies and keep us ahead of the curve.

Authentic Relationships
Build strong relationships with clients, advertisers, community leaders, and industry partners. Internally and externally, you9ll be a visible culture carrier and the face of AMP Sales & Marketing Solutions in your market, amplifying our reputation and impact.

What We9re Looking For

 Proven Leadership
Experience in senior management level roles, ideally in media, digital or broadcasting. You9ve led diverse teams and driven measurable success.

 Strategic Visionary
You see the big picture and know how to get there. You9re comfortable with P&L ownership, financial planning, and operational excellence.

 Regulatory Savvy
You understand broadcasting regulations, content guidelines, and compliance standards - and you know how to navigate them with confidence.

 Financial Acumen
You9re skilled in budgeting, forecasting, and financial analysis. You know how to drive profitability while managing expenses.

 Relationship Builder
You9re a natural communicator and connector. You build trust, foster loyalty, and amplify client satisfaction. You inspire and motivate your team.

 Digital First
You bring strong digital acumen and understand how to leverage emerging technologies - including AI - to drive innovation and revenue growth. You9re not just tech-aware; you9re tech-forward.

 Growth Mindset
You thrive in fast-paced environments and embrace change, and believe culture is a leadership responsibility. You9re always learning, adapting, and pushing boundaries - for yourself and your team.

The Practical Stuff
  • A valid driver9s license, up-to-date insurance, and reliable transportation are necessary for connecting with clients and teams in your community.
  • Willingness and ability to travel when necessary.


Why Join AMP Sales & Marketing Solutions?

Serious Work, Seriously Cool People
Be part of a bold team that values creativity, collaboration, and fun. We celebrate wins and support each other every step of the way.

The Compensation Package
Competitive base salary + results-based bonus structure. Plus, a benefits package our people love.

We Make a Real Difference
We help local businesses thrive through advertising strategies that create tangible impacts. Our team isn9t just selling ads - we9re building communities.

Career Growth Opportunities
We invest in you. Training, mentorship, and advancement opportunities are all part of the package. Whether you grow locally or join another AMP team, your future is bright.

AMP is us. It9s you. It isn9t just a name; it9s a mission. A promise to amplify our reach, amplify our innovation, and most importantly, amplify you. If you9re ready to grow your career and help businesses achieve their goals, we9d love to hear from you.

About Sinclair Broadcast Group, Inc

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The company owns and operates television stations across the United States, providing local news, sports, and other programming. Sinclair Broadcast Group, Inc. also owns a variety of digital media assets, including websites, mobile apps, and streaming services. The company was founded in 1986 and is headquartered in Hunt Valley, Maryland.
Learn more about Sinclair Broadcast Group, Inc
Size
11,500 employees
Market Cap
$1 billion
Industry
Net Income
-$2.4 billion
Founded
1986
5 Year Trend
+18.5%
Revenue
$5.9 billion
NASDAQ

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