The VP Demand Generation will oversee the entire demand generation engine, including campaign strategy, marketing automation, lead generation, lifecycle marketing, database growth, analytics, and sales alignment. This leader will play a critical role in driving predictable revenue growth and establishing Software Finder as a market leader within the SaaS ecosystem.
This is a remote opportunity based in the United States.
Responsibilities- Develop and own the overall demand generation strategy aligned with company growth and revenue objectives.
- Lead the planning, execution, and optimization of multi-channel demand generation campaigns across email marketing, paid media, webinars, SMS, partnerships, and outbound programs.
- Build scalable pipeline generation strategies that consistently deliver qualified leads and revenue opportunities for the sales organization.
- Establish and optimize full-funnel lead nurturing frameworks to improve lead quality, conversion rates, and customer acquisition efficiency.
- Drive innovation and experimentation across acquisition channels, leveraging data-driven insights to improve engagement, conversion, and ROI.
- Partner closely with Business Development, Client Success, Operations, and Executive Leadership to align marketing initiatives with pipeline and revenue targets.
- Own marketing operations, automation, CRM strategy, lead scoring models, attribution reporting, and funnel analytics.
- Develop sophisticated reporting frameworks, forecasting models, and performance dashboards to measure campaign effectiveness and business impact.
- Oversee database strategy and audience segmentation to ensure scalable and accurate prospect targeting.
- Lead the development of high-performing sales enablement and outbound communication assets including email sequences, landing pages, whitepapers, webinars, case studies, and thought leadership content.
- Identify market opportunities, customer trends, competitive positioning, and growth levers through ongoing market research and analytics.
- Build, mentor, and scale a high-performing demand generation and growth marketing team.
- Collaborate with executive leadership on annual planning, revenue forecasting, budget allocation, and go-to-market strategy.
- Ensure strong alignment between marketing performance metrics and company-wide revenue goals.
Qualifications- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is preferred.
- 12+ years of experience in demand generation, growth marketing, digital marketing, or revenue marketing roles, with significant leadership experience.
- Proven success in scaling B2B SaaS demand generation functions and driving measurable pipeline and revenue growth.
- Strong expertise in outbound marketing, lifecycle marketing, performance marketing, and marketing automation.
- Experience leading large-scale, data-driven marketing strategies across multiple acquisition channels.
- Deep understanding of CRM (Hubspot) systems, marketing automation platforms, attribution modeling, and analytics tools.
- Demonstrated experience managing and mentoring high-performing marketing teams.
- Strong analytical mindset with the ability to translate complex data into actionable business strategies.
- Exceptional communication, leadership, stakeholder management, and cross-functional collaboration skills.
- Experience working in fast-paced, high-growth environments with evolving business priorities.
- Strong understanding of sales alignment, pipeline forecasting, and revenue operations.
Department Demand Generation Locations Spokane, WA
