ServiceNow

VP, CRM GTM Innovation

ServiceNow • $273K — $464K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years of experience in strategy and operations within CRM and SaaS domains.
  • Strong background in pipeline management and consultative sales-cycle approaches.
  • Proven track record of achieving sustained year-over-year growth in CRM solutions.
  • Experience leveraging AI solutions to improve work processes and decision-making.
  • Exceptional communication skills with a focus on strategic and concise messaging.
  • Ability to serve as a trusted advisor to senior customers and stakeholders.
  • Bachelor's and/or master's degree in business, finance, technology, or related fields.

Responsibilities

  • Own and drive CRM pipeline performance across global strategic accounts.
  • Support high-impact CRM pursuits by integrating expertise and business value into strategies.
  • Bridge sales, product, marketing, and industry efforts to align solutions with customer needs.
  • Unify global CRM go-to-market plan and program calendar across key internal functions.
  • Lead strategic partner engagement programs to bolster pipeline and opportunity creation.
  • Influence how partners position and implement ServiceNow CRM offerings across diverse organizations.
  • Shape and execute targeted CRM strategies by region and industry for optimal growth.
  • Advise Product, Development, and Marketing teams with customer insights and AI-driven practices.

Benefits

  • Flexible spending accounts for health care expenses.
  • 401(k) Plan with company matching contributions.
  • Employee Stock Purchase Plan (ESPP).
  • Matching donations to charitable organizations.
  • Flexible time off and family leave programs.
Full Job Description
Job Description

What you get to do in this role:

A strategic, customer-focused executive who drives growth in CRM and AI across key industries. Partners closely with sales, marketing, product, industry, and strategic partners to bring ServiceNow CRM and industry solutions to life at global scale - with a sharp focus on building, accelerating, and converting high-quality pipeline. Key goals: grow CRM pipeline measured by volume, velocity, and conversion; engage directly with senior customer stakeholders; and bridge internal teams and key partners to accelerate outcomes.

Key Responsibilities:
  • Own CRM pipeline performance - drive CRM pipeline health across strategic accounts globally, accountable for KPIs tied to opportunity volume, movement, and conversion.
  • Actively support high-impact CRM pursuits each quarter, embedding CRM expertise and quantified business value into account strategy.
  • Connect sales, product, marketing, and industry - serve as the bridge across internal functions so CRM solutions, messaging, and marketing programs align to customer needs.
  • Unify efforts across sales, product, marketing, industry, customer success, and enablement behind a single global CRM go-to-market plan and shared program calendar.
  • Accelerate strategic partner engagement - lead joint programs with a focused set of top partners to drive net new pipeline and opportunity creation.
  • Shape how partners position and deliver ServiceNow CRM, extending offerings into organizations of every size.
  • Shape and drive CRM strategy - build and execute CRM strategies by region and industry, aligning effort to where growth potential is greatest.
  • Serve as a strategic advisor to Product, Development, and Marketing, feeding customer-driven insight and AI-enabled GTM practices into roadmap and investment priorities.


Qualifications

To be successful in this role you have:

15+ years guiding strategy, operations, and day-to-day execution, with deep CRM domain knowledge and proven pipeline management using a consultative sales-cycle approach. History of meeting targets for sustained YoY growth in SaaS / CRM, and experience applying AI to work processes, decision-making, and problem-solving. Skilled at enabling sales teams and channel partners and acting as a consultative partner who helps pitch, sell, and close. Exceptional written, presentation, and verbal communication - strategic, top-down, concise. Trusted advisor to customers and senior leaders; thrives in a dynamic, matrixed environment. Travel up to 50%. Bachelor's and/or master's degree in business, finance, technology, or related fields.

JV20

For positions in this location, we offer a base pay of $273,280 - $464,590, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ

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