Full Job Description
Title and Summary
VP, Advertiser Sales Lead
VP, Commerce Media Advertiser Sales Lead, North America
This role focuses on Mastercard Commerce Media (MCM), our commerce media network and advertising solutions business. MCM combines Mastercard's differentiated commerce signals with a closed-loop measurement framework and media activation capabilities to help advertisers drive measurable performance and best-in-class returns. The VP, Commerce Media Advertiser Sales will focus exclusively on the demand side of the MCM business: activating brands, agencies, and advertiser partners across priority categories including retail, dining, travel, entertainment, and financial services.
ABOUT THE ROLE
The Vice President of Commerce Media Advertiser Sales is a quota-carrying, revenue-producing leadership role responsible for building and scaling the advertiser-facing sales motion for MCM in North America. Reporting to the SVP, Commerce Media Sales, this leader will own demand-side revenue execution, pipeline development, advertiser acquisition, and expansion across Fortune 500 brands, agency holding companies, independent agencies, and relevant buying platforms.
This is a build role. The VP will translate the broader MCM commercial strategy into an advertiser sales operating plan, define priority verticals and target account lists, establish a disciplined sales process, and partner closely with Product, Marketing, Mastercard account teams, RevOps, and the publisher-side commercial team to bring differentiated commerce media solutions to market.
The ideal candidate has scaled advertiser revenue in retail media, commerce media, digital advertising, adtech, agency, or media platform environments. This leader brings strong credibility with senior brand and agency buyers, a deep understanding of performance media and measurement, and the operating rigor to build a high-performing sales motion in a fast-moving category.
KEY RESPONSIBILITIES
Advertiser Sales Strategy & Revenue Ownership
Own the North American advertiser revenue target for MCM and deliver against quarterly and annual commitments.
Translate the overall MCM strategy into a demand-side sales plan across priority verticals, advertiser segments, agency relationships, and channel partners.
Define advertiser account prioritization, pipeline coverage requirements, sales plays, qualification standards, deal structures, and revenue expansion motions.
Build a repeatable advertiser acquisition and expansion model that connects MCM capabilities to measurable customer outcomes.
Brand, Agency & Demand-Side Relationship Leadership
Lead senior-level engagement with Fortune 500 advertisers, agency holding companies, independent agencies, trade desks, and other demand-side decision makers.
Develop executive relationships with CMOs, Chief Media Officers, Chief Digital Officers, Heads of Performance Marketing, agency investment leads, and commerce media leaders.
Drive direct and agency-led sales motions, including strategic account planning, joint business plans, RFP / brief response strategy, and annual partnership development.
Represent MCM externally as a credible commercial leader for advertisers seeking measurable performance, attribution, audience relevance, and commerce outcomes.
Ensure seller teams can clearly articulate the advertiser use cases for targeting, activation, measurement, optimization, and campaign performance reporting.
Sales Execution & Operating Rigor
Establish a disciplined advertiser sales operating cadence, including pipeline reviews, forecast management, deal inspection, win/loss analysis, and executive readouts.
Partner with RevOps to define dashboards, scorecards, pipeline hygiene standards, stage definitions, and forecast accuracy expectations to drive additional yield for the organization.
Drive cross-functional execution with Mastercard account teams, regional Services peers, Product, Marketing, Legal, Finance, and Delivery to move opportunities from qualification to close.
Build, coach, and develop a high-performing advertiser sales team focused on revenue growth, customer relevance, accountability, and disciplined execution.
ALL ABOUT YOU
15+ years of commercial experience with a proven track record driving revenue in retail media, commerce media, digital advertising, adtech, agency, media platform, or performance marketing businesses.
Demonstrated success selling to Fortune 500 brands and agency holding companies, with direct experience managing senior advertiser and agency relationships.
Deep understanding of advertiser needs across performance media, retail media, commerce media, audience activation, measurement, attribution, incrementality, and return on ad spend.
Proven ability to build and scale a revenue-producing sales motion, including target account strategy, pipeline management, forecasting, deal strategy, negotiation, and customer expansion.
Strong personal network across brand, agency, and demand-side media communities in North America, with credibility to open doors at strategic accounts.
Experience hiring, managing, and developing high-performing sales talent in a distributed or matrixed environment; experience building a commercial function or new sales motion is a strong plus.
Ability to translate complex data, measurement, and media capabilities into simple, compelling commercial narratives for senior buyers.
Comfort operating in ambiguity, building structure where none exists, and moving with urgency while maintaining quality and control.
Strong executive presence and communication skills appropriate for representing Mastercard externally and engaging Mastercard senior leadership internally.
Demonstrated ability to collaborate across Product, Marketing, Account Management, RevOps, Legal, Finance, and regional teams to drive commercial outcomes.
Bachelor's degree required; MBA or advanced degree a plus.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
Pay Ranges
New York City, New York: $210,000 - $294,000 USD
Arlington, Virginia: $201,000 - $282,000 USD
Atlanta, Georgia: $175,000 - $245,000 USD
Boston, Massachusetts: $201,000 - $282,000 USD
Chicago, Illinois: $175,000 - $245,000 USD
Miami, Florida: $175,000 - $245,000 USD
Purchase, New York: $201,000 - $282,000 USD
