Harrison and Star

VP, Activation

Harrison and Star$180K — $190K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in performance media management
  • Proven track record in driving measurable business outcomes
  • Strong understanding of digital marketing channels including Search, Social, and Programmatic
  • Ability to analyze performance data and audience signals for optimal media strategies
  • Leadership experience managing diverse teams and departmental operations

Responsibilities

  • Oversee a team to tackle operational challenges in performance media
  • Align departmental goals with broader functional objectives
  • Develop data-driven strategies to enhance online visibility and engagement
  • Optimize budget allocation and targeting across digital channels
  • Utilize real-time insights to refine media activations and improve performance

Benefits

  • Work in a collaborative office environment with 3-5 days in-office attendance
  • Access to continuous professional development and training opportunities
  • Exposure to innovative digital marketing practices
  • Opportunity to be part of a leading global media agency
  • Engagement in a dynamic and evolving digital ecosystem
Full Job Description
Agency:
Omnicom Media

Job Function:
Media

Job Subfunction:
Performance Media

Job Description:

Responsible for the performance of a teams within a specialized area, oversees professional employees and supervisors to effectively tackle operational and resource challenges.
Adapts departmental plans to align with business needs, ensuring they support broader functional goals. Decision-making is guided by company policies and procedures, enabling efficient operations that contribute to the organization's objectives.

Drives measurable business outcomes by amplifying online presence and optimizing performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E-commerce platforms. Develops and executes data-driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery.
Leverages performance data, audience signals, and real-time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation. Navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel.

180,000-190,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

About Harrison and Star

Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
Learn more about Harrison and Star
Size
500 employees
Industry
Founded
1986
NASDAQ

Similar Jobs

More Jobs at Harrison and Star

More Media Jobs

Find similar VP, Activation jobs: