Ford Motor Company

Visual Design Principle

Ford Motor Company • $167K — $280K *
Manufacturing & Automotive
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in graphic design, visual communication, interaction design, or related field.
  • 8+ years of experience in visual design and/or motion for digital products.
  • Strong portfolio showcasing high-level visual craft and design systems.
  • Experience defining and scaling design principles across products or teams.
  • Proficiency with design and prototyping tools like Figma and Adobe Creative Cloud.
  • Experience leading design work and influencing partners without formal authority.
  • Strong communication skills for explaining design rationale to diverse stakeholders.
  • Collaborative approach to critique and shared problem-solving.

Responsibilities

  • Set and communicate a clear vision for visual design across Ford and Lincoln digital experiences.
  • Lead the evolution and governance of visual design and motion standards.
  • Shape high-impact design work from exploration through prototyping and delivery.
  • Create exemplar work that demonstrates quality and interaction principles.
  • Partner with UX, product, and engineering leaders to resolve design challenges.
  • Guide teams in applying visual design principles consistently across products.
  • Collaborate with engineering to maintain design intent through development.
  • Lead design critiques and provide constructive feedback to strengthen work.

Benefits

  • Immediate medical, dental, vision, and prescription drug coverage.
  • Flexible family care days and paid parental leave.
  • Family building benefits including adoption and fertility treatments.
  • Vehicle discount program for employees and family members.
  • Tuition assistance for continued education.
  • Active employee resource groups for community and support.
  • Paid time off for community service and a generous holiday schedule.
Full Job Description
Job Description

As a principle-level contributor on Ford's Digital Product Design team, you'll shape how Ford and Lincoln experiences look, move, and feel across in-vehicle systems, connected devices, and mobile applications. You'll establish the vision and design principles for motion and visual design across complex, connected experiences, and influence how they are translated into cohesive, high-quality products.

As the In-Cabin + Visual Design Principle in Design DNA, you'll serve as a subject matter expert and trusted design authority-bringing deep expertise, exceptional craft, and a systems-level perspective to Ford's digital experiences. You'll define and evolve the principles and standards that guide motion and visual design across teams and touchpoints, while using exemplar work to demonstrate what great looks like. Through strategic partnership, thoughtful guidance, and mentorship, you'll elevate design quality across the organization and help ensure every experience feels clear, intuitive, and unmistakably Ford.

Responsibilities

What you'll do:
  • Set and communicate a clear vision for visual design across Ford and Lincoln digital experiences, aligning design direction with brand, customer, product, and technical needs.
  • Lead the evolution and governance of visual design and motion standards, patterns, and guidance for DPD.
  • Shape high-impact design work from early exploration through prototyping and delivery, bringing clarity to complex or ambiguous problems.
  • Create and guide exemplar work that demonstrates the quality, craft, and interaction principles expected across products.
  • Partner with UX, product, research, brand, and engineering leaders to resolve design challenges and deliver cohesive experiences across in-vehicle and off-vehicle touchpoints.
  • Guide teams in applying visual design and motion principles consistently, while adapting appropriately to different products, contexts, and platforms.
  • Collaborate with engineering to assess feasibility, define implementation approaches, and maintain design intent through development.
  • Lead design critiques and reviews; provide clear, constructive feedback that strengthens work and develops design capability across the organization.
  • Mentor and influence designers, helping them grow their visual design and motion skills and deliver stronger outcomes.
  • Use customer research, competitive and industry insights, and knowledge of the automotive landscape to inform design direction and identify opportunities.
  • Present design strategy, concepts, and recommendations to partners and senior stakeholders, building alignment and supporting sound decisions.
  • Help improve design processes, documentation, and handoffs so visual design can be applied consistently and effectively at scale.


Qualifications

Minimum Requirements:
  • A bachelor's degree in graphic design, visual communication, interaction design, digital product design, or a related field-or equivalent education and experience.
  • 8+ years of experience in visual design and/or motion for digital products, including work on complex, consumer-facing experiences.
  • A strong portfolio demonstrating high-level visual craft, design systems or languages, and consistent execution across interactive experiences.
  • Experience defining, evolving, and scaling design principles, standards, patterns, or guidelines across products or teams.
  • Proficiency with modern design and prototyping tools such as Figma, ProtoPie, Adobe Creative Cloud, After Effects, Rive, and/or 3D animation tools.
  • Experience leading design work across disciplines and influencing partners without relying solely on formal authority.
  • Strong communication and presentation skills, including the ability to explain design rationale and build alignment with diverse stakeholders.
  • A collaborative, constructive approach to critique, feedback, and shared problem-solving.

Preferred Qualifications:
  • Experience working with multidisciplinary product teams that include researchers, designers, product managers, and engineers.
  • Experience shaping design direction across multiple products, platforms, or customer touchpoints.
  • Experience creating motion specifications, production-ready assets, and documentation that support engineering implementation.
  • Experience bringing digital products or services from early concept through launch and ongoing evolution.
  • Experience mentoring designers or contributing to the growth of a design practice.
  • A strong interest in brand expression, digital product design, and the automotive or mobility industry.
  • Familiarity with the constraints and opportunities of in-vehicle interfaces and connected experiences.


You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 5 and ranges from $167,000-$280,000.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/LL5.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

#LI-Hybrid
#LI-CL2

About Ford Motor Company

Ford Motor Company manufactures or distributes automobiles in addition to offering financial services. The company sells to dealerships for retail sales, and for sale to fleet customers, including commercial fleet customers, daily rental car companies, and governments. Ford’s vehicle portfolio includes automobiles, buses, tractors, and trucks. Retail financing includes retail installment sale contracts for new and used vehicles, and direct financing leases for new vehicles to retail customers, government entities, daily rental car companies, and fleet customers. Finance receivables in the non-consumer portfolio include products offered to automotive dealers. Ford’s environmental initiatives include compressed natural gas, flexible fuel vehicles, electric drive vehicles, Hydrogen, PC power management, and so on. Ford Motor Company was founded by Henry Ford in 1903 and is headquartered in Dearborn, Michigan.

Ford Motor Company Careers

Join the dynamic team at Ford Motor Company, a global leader in automotive innovation and manufacturing. At Ford, we are committed to driving human progress by providing outstanding vehicles and mobility solutions. This is an exciting time to become part of our inclusive team, where job opportunities abound and growth is not just a possibility, but a promise.

Work You’ll Do

At Ford Motor Company, you will collaborate with some of the brightest minds in the industry. Our professionals are at the forefront of automotive technology, leading projects that redefine transportation and sustainability. With a culture rooted in continuous improvement and respect for all, Ford offers a workplace where leadership, diversity training, and innovation are part of everyday life.

Join Our Market-Leading Team

Ford’s commitment to excellence is why we are a leader in the automotive sector. We offer a variety of career paths, from engineering to marketing, all designed to foster professional and personal growth. Our team benefits from Ford’s commitment to professional development and networking opportunities, ensuring that every team member can reach their full potential.

Innovative Work

Engage in work that makes a difference. Ford Motor Company is pioneering developments in electrification, autonomous vehicles, and smart mobility solutions. Our team of over 190,000 employees worldwide is dedicated to crafting experiences that improve the way the world moves.

Be Part of a Great Team

Working at Ford means more than just having a job; it means being part of a global family. Our culture promotes teamwork, integrity, and respect—values that underpin everything we do. We believe in nurturing a diverse and inclusive environment where every employee can thrive.

Future-Proof Your Career

Ford Motor Company is not just a great place to work; it’s a place to build a lasting career. Our employees enjoy competitive benefits, comprehensive health care, and retirement plans that rank among the best in the industry. We support career advancement through extensive training programs and hands-on experience in the latest automotive technologies.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional looking for your next challenge or a student interested in an internship, Ford has opportunities that will harness your skills and ignite your ambition. Our hiring process is straightforward and respectful, designed to match your skills and passions with the right position.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Ready to start your journey with Ford? Prepare your resume, sharpen your interview skills, and become part of a company that’s building the future of transportation.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities awaiting you at Ford Motor Company. Join us at Ford, where we go further so you can go farther in your career.
Learn more about Ford Motor Company
Size
183,000 employees
Market Cap
$44.8 billion
Industry
Net Income
-$1.2 billion
Founded
1903
5 Year Trend
-2.1%
Revenue
$127.1 billion
NASDAQ

Similar Jobs

More Jobs at Ford Motor Company

More Manufacturing & Automotive Jobs

Find similar Visual Design Principle jobs: