Job DescriptionBe Part of What's NextHelp redefine how brands show up in culture through social-first storytelling that actually connects. This is your chance to concept, direct, and bring to life video work seen by millions.
Key Responsibilities (What You Are Doing)- Lead the creative development of social-first video concepts aligned with client goals
- Own end-to-end execution from idea through final delivery across social and on-site platforms
- Develop narratives, scripts, and treatments that balance brand objectives with editorial voice
- Define visual style and storytelling approach through mood boards, references, and creative direction
- Direct on-set shoots, guiding talent, creators, and crew while adapting in real time
- Collaborate with producers to scope shoots, assess feasibility, and ensure efficient execution
- Oversee post-production to ensure content is engaging, platform-native, and aligned with creative vision
- Stay ahead of platform trends, creator formats, and emerging tools to continuously evolve output
Qualifications (What We're Looking For)- 4+ years of experience in publishing, agency, or in-house brand environments
- Strong understanding of social platforms (TikTok, Instagram, YouTube) and what drives performance
- Experience developing and executing client-facing video campaigns
- Confidence directing talent, including influencers, creators, and crew
- Strong communication and collaboration skills across cross-functional teams
- Highly organized with the ability to manage multiple projects simultaneously
- A hands-on creative mindset-you can both concept and execute
- Based in or able to work in NYC with a hybrid schedule (4 days/week in-office)
Benefits (What We Offer)- Comprehensive health, dental, and vision insurance
- Flexible spending accounts (FSA) and health savings accounts (HSA)
- 401(k) with company match
- Paid time off, including vacation, sick time, and holidays
- Parental leave and family support programs
- Employee discounts and access to exclusive events
Compensation & EEOThe base salary for this role is between $76,000 and $87,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, and market demands.
Please note: For consideration, please submit your resume in PDF format with a cover letter, salary requirements, and a link to a portfolio or samples of work. 
