Job DescriptionTurner Duckworth is looking for a VP, Strategy Director to join our US team. About YouYou are a subject matter expert in all aspects of brand strategy and portfolio architecture with a proven ability to lead projects with high complexity. You are an expert in working with established CPG brands and have significant experience working with large corporate brands as well. You are a strategic leader shaping vision and driving brand-led solutions backed by data and rigor. You are an exceptional collaborator and creative advocate, a critical thinker who is highly adept at the art of diplomacy. You bring ambition, momentum, and a clear point of view to every engagement - helping shape the future of clients' business strategies. You are excited to support our CSO in building out Turner Duckworth's brand strategy discipline, and you enjoy rolling up your sleeves.
What You Bring- Passion for design, culture, and how ideas live in the world
- Deep expertise in brand and CPG design strategies, with proven ability to connect business objectives to creative solutions
- Ability to translate insights, trends and research into actionable strategies
- Compelling and persuasive presentation skills, able to influence and engage audiences at all levels
- Curiosity about emerging trends, technology, and cultural shifts that impact brand experience
- Critical thinking with a proactive, problem-solving mindset and relentless attention to detail
- Excellent interpersonal and communication skills, collaborating effectively across disciplines for cohesion within integrated client teams
- AI fluency with ability to leverage AI tools for speed, productivity and output
What You'll Do- Serve as the CPG strategy lead, partnering with account and creative leads to manage and run dedicated client projects
- Shape brand positioning, packaging portfolio architecture, packaging information architecture, design strategy, and cultural insight frameworks
- Apply research, validation, and testing methodologies for packaging, including qual and quant, to strengthen strategic recommendations
- Support the CSO on large corporate brand transformation workstreams
- Craft compelling narratives and presentations that make strategy tangible and inspiring for clients and internal teams
- Collaborate with clients to define brand vision and translate it into design-led solutions
- Implement AI tools thoughtfully into processes, establishing best practices and maintaining high bar of excellence
- Work closely with Chief Strategy Officer to drive thought leadership on design trends and brand experience to position Turner Duckworth as an industry leader
- Champion integration between strategy and creative disciplines, ensuring cohesive and impactful brand experiences
- Lead and support new business development pursuits from qualification to pitch
The Details- Full-time, benefits eligible position
- 10+ years of experience in a branding agency setting, preferred
- Subject matter expert within packaging design and brand identity, required
- Experience with corporate brand transformation, product marketing, visual identity systems, and naming strategies, preferred
- Demonstrated ability to juggle multiple projects and priorities simultaneously
- Must be located in or willing to relocate to New York City or San Francisco, with hybrid schedule of 3-4 days/week in-studio, required
- Occasional flexibility with working hours may be needed to best accommodate schedules across EST and PST time zones
- Position reports to Chief Strategy Officer, working closely with TDNY & TDSF teams
