Mars Inc

Vice President Strategic Revenue Management

Mars Inc$160K — $200K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Finance, Analytics, or related field.
  • 10-15+ years in CPG with significant SRM and commercial experience.
  • Demonstrated leadership in SRM as a growth capability.
  • Expertise in pricing strategy and promotion effectiveness.
  • Skilled in translating analytics into actionable business decisions.
  • Experience in integrating capabilities into planning and governance.
  • Strong cross-functional influence across multiple senior leaders.
  • Successful track record in developing high-performing teams.

Responsibilities

  • Define and lead the North America SRM strategy across various commercial levers.
  • Collaborate with key retail partners to enhance customer outcomes and retain enterprise value.
  • Oversee trade investment strategy and ensure accountability for promotional ROI.
  • Establish governance structures for pricing and investment strategies.
  • Drive the adoption of advanced analytics and decision-support tools.
  • Integrate SRM methodologies into existing operational routines.
  • Create training and development resources for SRM best practices.
  • Build and guide a high-performing SRM team with diverse skill sets.

Benefits

  • Diverse work environment with talented associates.
  • Purpose-driven company focused on building a better future.
  • Access to comprehensive learning and development, including Mars University.
  • Industry-competitive benefits and bonus structure.
Full Job Description
Job Description:

As the Vice President of Strategic Revenue Management (SRM) you will be accountable for embedding SRM into how Pet Nutrition North America plans, invests, and grows. This role operates at the intersection of Sales, Marketing, Category Leadership, Finance, Supply, Digital, and customer teams, translating insights into practical commercial choices. Success requires shifting the organization from reactive, event-based decisions to a disciplined, value-led model with clear priorities, stronger analytics, tighter governance, and better connection to customer and category growth plans.

This role is on site in our Franklin, TN office.

What are we looking for?
  • Bachelor's degree in Finance Analytics or related field.
  • 10-15+ years of progressive commercial experience in CPG, with depth in SRM, customer development, pricing, trade investment, category strategy, finance, analytics, or commercial transformation.
  • Proven ability to lead SRM as an enterprise growth capability, not just a set of tools or workstreams.
  • Deep expertise in pricing strategy, PPA, promotion effectiveness, trade ROI, customer planning, and value realization.
  • Demonstrated ability to convert analytics into clear decisions, trade-offs, executive recommendations, and measurable business outcomes.
  • Experience embedding new capabilities into S&OP+, annual planning, customer planning, demand reviews, scorecards, and governance forums.
  • Strong cross-functional influence with senior Sales, Marketing, Category, Finance, Supply, Digital, and General Management leaders.
  • Track record of building and developing high-performing teams in a complex, matrixed organization.

What will be your key responsibilities?
  • Set the SRM agenda: Define and lead the North America SRM strategy across pricing, promotion, trade investment, price-pack architecture, mix, customer planning, and value realization.
  • Embed SRM into Customer Pods: Partner with Walmart, eCommerce, Grocery, Club, Value, Pet Specialty, and other teams to build coherent plans that improve customer outcomes while protecting enterprise value.
  • Build trade and promotion rigor: Own trade investment strategy, promotion effectiveness, ROI expectations, guardrails, and planned-versus-actual accountability.
  • Strengthen governance and decision rights: Establish clear pricing, promotion, trade, and investment thresholds with escalation paths for plans that do not meet financial or strategic expectations.
  • Scale analytics and digital adoption: Lead adoption of SRM analytics, TPM, ROI measurement, elasticity, price simulation, scenario modeling, and decision-support tools.
  • Partner with PGTs to embed SRM ways of working: imbed capabilites, tools, data standards, and digital capabilities that can be translated into practical routines that improve pricing, trade, promotion, and customer planning decisions at PGT level.
  • Build organizational capability: Develop SRM playbooks, routines, training, and coaching so Sales, Marketing, Category, Finance, and customer teams own SRM thinking.
  • Lead and develop the SRM team: Build a high-performing team with strong category, customer, analytics, trade, pricing, and transformation capabilities.

What to Expect from Mars
  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
  • A strong focus on learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

About Mars Inc

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
Learn more about Mars Inc
Size
125,000 employees
Industry
Founded
1911

Similar Jobs

More Jobs at Mars Inc

More Food & Beverages Jobs

Find similar Vice President Strategic Revenue Management jobs: