C3.ai

Vice President, Product Marketing

C3.ai • $250K — $350K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's in Computer Science, Engineering, or related field; Master's in Science or MBA preferred.
  • 15+ years in product marketing, demonstrating revenue growth effectively.
  • 10+ years of experience managing product marketing teams in fast-paced environments.
  • Proven track record in managing new product marketing programs with data-driven outcomes.
  • Expertise in product positioning, competitive analysis, and pricing strategies.
  • Strong communication skills, both verbal and written, with proven presentation abilities.
  • Successful history of collaboration with sales and product management to drive results.

Responsibilities

  • Build and mentor a high-performing product marketing team to prioritize activities effectively.
  • Deeply understand customer needs through research and direct engagement to influence product roadmap.
  • Collaborate with Sales by inspiring teams and supporting compelling product demonstrations to win business.
  • Create engaging product content for Sales, including training materials, positioning aids, competitive analyses, and FAQs.
  • Develop external-facing product content such as datasheets, blog posts, webinars, and case studies for marketing initiatives.
  • Partner with marketing to establish product positioning and run lead generation campaigns.
  • Showcase C3 AI products at significant industry events and conferences, engaging with key stakeholders.

Benefits

  • Excellent benefits including comprehensive health coverage and wellness programs.
  • Competitive compensation package with performance-based incentives and bonuses.
  • Generous equity plan as part of the compensation structure.
Full Job Description
C3 AI is hiring a Vice President, Product Marketing to lead and grow the product marketing organization at C3 AI. Your team will be responsible for product marketing of C3 AI's core Agentic AI Platform and tools, C3 AI's cross-industry AI and Generative AI applications, and new products and innovations, such as C3 AI Agentic Process Automation. The Product Marketing organization is responsible for outbound, go-to-market, and commercial aspects of C3 AI's products. Product Marketing will interact with C3 AI's existing and prospective customers to bring the voice of our customers to our product roadmap; evangelize for C3 AI customers (business users, developers, data scientists); develop product messaging and positioning; enable sales with a robust portfolio of content; develop messages to support our GTM; help craft product pricing; engage with analysts; and work with marketing to run effective customer engagement and awareness campaigns.

We're looking for someone with an entrepreneurial mindset and strong strategic judgment who remains fully engaged in the work, not just at key moments but as part of how they lead. You enjoy building from scratch, experimenting with new ideas, and pushing into emerging spaces. You think creatively, analyze problems with rigor, and communicate with clarity. You also know how to grow and motivate teams and connect deeply with customers.

Responsibilities:
  • Build and lead a team of high performing product marketers inspiring them to grow and build their careers while also helping to prioritize activity within a demanding high growth company.
  • Develop a deep understanding of customer requirements (through research and engaging in direct customer calls) and partner with Product Management to influence roadmap priorities.
  • Work with Sales and Pre-sales to inspire, motivate and ultimately win customer business through the sales cycle; support development of compelling demonstrations of C3 AI products; meet and interact with customers through the sales cycle.
  • Develop compelling and easy to understand product content for Sales and Pre-sales including sales training on products, positioning, competitive analyses, FAQs, and cheat sheets.
  • Develop compelling external product content including data sheets and product case studies, website content, blogs, webinars, solution guides, product launches, etc.
  • Work with marketing to enable appropriate product positioning and product materials on the C3 AI website; create and run campaigns to generate sales leads.
  • Showcase C3 AI products at marquee events hosted by C3 AI or by C3 AI key partners.
  • Analyze and propose pricing for all of C3 AI's products.
  • Present with authority at industry conferences, panels, and customers and internal events.
  • Develop a thorough understanding of the full suite of C3 AI products and represent the capabilities of these products to customers.
  • Effectively and proactively communicate with customers and build a trusted advisor relationship.
  • Regular travel (25+%) to customer sites is required.

Requirements:
  • Bachelor of Science in Computer Science, Engineering, or similar field and Master of Science or Business Administration degrees.
  • 15+ years' experience delivering compelling product marketing results and product revenue growth.
  • 10+ years managing individual contributors including hiring, inspiring and leading within a fast paced organization.
  • Experience managing and developing new product marketing programs with clear data driven results.
  • Experience managing product positioning, competitive analysis, and product pricing.
  • Ability to develop product strategy and execute against strategic plans.
  • Excellent verbal and written communication and presentation skills.
  • Experience collaborating effectively with both sales and product management to achieve results.
  • Demonstrated success in driving successful customer engagement leading to customer advocacy and partnership.
  • Ability to juggle projects simultaneously, working both independently and collaboratively across diverse teams.


Candidates must be authorized to work in the United States without the need for current or future company sponsorship.

C3 AI provides excellent benefits, a competitive compensation package and generous equity plan.

California Base Pay Range

$250,000-$350,000 USD

About C3.ai

C3.ai is a software company that provides a platform for developing and deploying enterprise-scale AI applications. The company was founded in 2009 by Tom Siebel and is headquartered in Redwood City, California. C3.ai's platform is used by a range of industries, including oil and gas, manufacturing, and healthcare. The company has raised over $500 million in funding and was valued at $3.3 billion as of 2020.
Learn more about C3.ai
Size
500 employees
Market Cap
$1.1 billion
Industry
Net Income
-$62 million
Revenue
$172.5 million

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