Cisco

Sr. Director of Product Marketing - AI Growth Strategy

Cisco • $284K — $390K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of experience in product marketing, product management, or enterprise technology.
  • 5+ years leading product marketing or GTM teams with proven execution.
  • 5+ years driving GTM strategy for complex enterprise products or portfolios.
  • Strong track record in connecting marketing execution to measurable business outcomes.
  • Experience in sectors such as networking, cybersecurity, or AI-related infrastructure.

Responsibilities

  • Architect and execute global product marketing and GTM strategy for AI infrastructure and security.
  • Define messaging, positioning, and value propositions for diverse audiences.
  • Shape market conversation for modern enterprise network demands.
  • Drive impactful launches and campaigns to enhance competitive momentum.
  • Partner with product management to align innovations with customer outcomes.
  • Identify strategies to shape the infrastructure and security portfolio.
  • Utilize AI workflows for insights, content creation, and performance measurement.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • 401(k) plan with company matching contributions.
  • Paid parental leave and disability coverage.
  • Flexible vacation policy with no defined limit for exempt employees.
  • 10 paid holidays, floating holidays, and additional wellness days.
  • Sick leave policy with carryover options and additional personal leave.
  • Opportunity for volunteer days and grants of restricted stock units.
Full Job Description
The application window is expected to close on: 10/02/2026
Meet the Team

Cisco is seeking a Senior Marketing Leader for AI Growth Strategy to lead global product marketing and go-to-market (GTM) strategy for our next-generation AI and secure infrastructure portfolio. This executive leadership role operates at the intersection of AI innovation, product strategy, and category creation, defining how Cisco positions, launches, and scales the foundational infrastructure, security, and data platforms powering global AI. As a primary orchestrator, you will partner closely with AI Product Management, Engineering, Sales, and Marketing leadership to solve complex enterprise challenges, build commercial solutions, and solidify Cisco's position as the architectural backbone for enterprise AI. You will lead a dynamic, cross-functional team focused on transforming how global enterprises connect, secure, and accelerate AI workloads from data center to cloud to edge.
Your Impact

As the Senior Director of Product Marketing - AI Growth Strategy, your focus is the GTM engine for Cisco's AI and secure infrastructure solutions, including the overarching narrative, tier-1 launches, competitive positioning, customer proof points, and field activation motions that drive market leadership and growth. You will collaborate across Product Management, Sales, Marketing, Partner Ecosystems, Analyst Relations, and Executive Leadership to translate technical AI innovations into market narratives, field confidence, and measurable business outcomes.

Key responsibilities include:

  • Architecting and executing the global product marketing and go-to-market strategy for Cisco's AI-ready infrastructure and security portfolios.
  • Defining differentiated messaging, positioning, and value propositions for Cisco's role in the enterprise, tailoring narratives from executive buyers to technical practitioners and global partners.
  • Shaping the market conversation around transforming the network for modern enterprise demands.
  • Driving launches, campaigns, and major market moments that impact competitive momentum and customer confidence.
  • Partnering with product management to connect roadmap innovation to customer outcomes and integrating market insight back into roadmap and commercialization discussions.
  • Identifying GTM strategies that help Cisco shape the infrastructure and security portfolio, including new audience strategies, buying-center motions, and customer proof points.
  • Utilizing AI-native workflows to accelerate insight generation, messaging iteration, content creation, and measurement.

Minimum Qualifications

  • 12+ years of experience across product marketing, product management, technical marketing, product strategy, sales engineering, or GTM leadership in enterprise technology.
  • 5+ years of people management experience leading product marketing, product, technical, or GTM teams with a track record of execution and team development.
  • 5+ years of experience leading GTM strategy for complex enterprise products, platforms, or portfolios.


Preferred Qualifications

  • Demonstrated ability to connect messaging, launch strategy, sales enablement, and marketing execution to measurable business outcomes.
  • Experience in networking, cybersecurity, secure access, cloud security, identity, observability, or AI-related infrastructure/security markets.
  • Product management or product strategy background, with interest in applying product depth to GTM strategy and market creation.
  • Experience building executive-level thought leadership and differentiated category narratives.
  • Experience operating in a global, matrixed organization and influencing product, sales, marketing, partner, analyst, and executive stakeholders.
  • Strong business acumen, including experience with pipeline, bookings, win/loss, attach, adoption, competitive, and customer engagement metrics.


The starting salary range posted for this position is $284,700.00 to $390,900.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
  • 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
  • 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
  • Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
  • Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
  • 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
  • Additional paid time away may be requested to deal with critical or emergency issues for family members
  • Optional 10 paid days per full calendar year to volunteer


For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
  • .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
  • 1.5% of incentive target for each 1% of attainment between 50% and 75%;
  • 1% of incentive target for each 1% of attainment between 75% and 100%; and
  • Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.


For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:
$284,700.00 - $449,500.00

Non-Metro New York state & Washington state:
$272,000.00 - $398,000.00

* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.

About Cisco

Cisco Careers

Join the vibrant team at Cisco, a global leader in networking and cybersecurity solutions, where innovation and leadership thrive. Cisco offers a plethora of job opportunities that cater to a range of skills and experiences, making it an ideal place for both seasoned professionals and those seeking an internship to jumpstart their career. Work You’ll Do At Cisco, you’ll be part of a culture that values diversity, leadership, and professional growth. Engage in work that matters with a team that combines technology, creativity, and the power of human connection to redefine networking. Cisco’s commitment to innovation isn’t just about technology, but also about transforming the way we work and collaborate. Cisco’s employment philosophy supports career advancement and nurtures a leadership pipeline that is equipped with diversity training and opportunities for growth. Whether you’re applying your skills to drive our latest innovations or using our vast networking capabilities to solve complex problems, at Cisco, every role is impactful. Join Our Dynamic Team Explore job opportunities in areas ranging from engineering to marketing, sales to cybersecurity. Cisco is hiring individuals who are passionate, curious, and ready to drive change. Positions at Cisco offer competitive benefits, a supportive culture, and the chance to work with cutting-edge technology. Internship Programs Kickstart your career with a Cisco internship. Gain invaluable industry experience, enhance your resume, and build professional networks that last a lifetime. Our internships provide hands-on experience and the chance to work on projects that matter. Leadership and Development Cisco is committed to fostering leadership skills and providing employees with the training needed to succeed. Our leadership programs help you develop new skills, manage teams effectively, and lead with confidence. Cisco’s commitment to professional development ensures that your career path is as dynamic as our technologies. Benefits and Culture Cisco understands the importance of a balanced life. Our benefits package is designed to ensure that our team members are healthy, happy, and secure. At Cisco, you’ll find a supportive culture that encourages open communication, teamwork, and mutual respect. Stay Connected Join Cisco’s Talent Network Stay informed about new positions that match your skills and interests. At Cisco, we value the curiosity and unique perspectives of our team members. Subscribe to receive personalized job alerts and insider tips directly from our hiring managers. Explore Cisco Jobs Ready to advance your career at Cisco? Search open positions, prepare your resume, and get ready for an interview that could lead to your next big opportunity. At Cisco, we’re not just filling positions—we’re investing in leaders. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await you at Cisco.
Learn more about Cisco
Size
79,500 employees
Market Cap
$194.5 billion
Industry
Net Income
$10.1 billion
Founded
2014
5 Year Trend
+1.4%
Revenue
$48 billion
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