VICE PRESIDENT, PRODUCT - HYBRID

GreenShield

$150K — $180K *
Healthcare
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in product management, strategy, or portfolio leadership, preferably in complex industries.
  • Proven success in leading new product development and transforming existing portfolios.
  • Experience in regulated sectors like healthcare, benefits, insurance, or digital health.
  • Strong judgment on product portfolio and investment balancing customer needs and market opportunities.
  • Deep knowledge of digital transformation, agile methodologies, and data-driven product management.
  • Exceptional commercial insight with experience in market dynamics, product-market fit, and adoption strategies.
  • Strong executive communication skills and ability to navigate complex stakeholder environments.
  • Experience in building high-performing product teams and fostering a culture of accountability.

Responsibilities

  • Set product vision, strategy, investment priorities, and roadmap aligned to business goals.
  • Translate market and customer insights into actionable portfolio decisions.
  • Enhance product management discipline, including lifecycle management and product retirement.
  • Drive digital transformation via advanced capabilities, automation, and platform delivery.
  • Mature product operating models by embedding agile practices and continuous improvement.
  • Collaborate cross-functionally to align goals and expedite product execution.
  • Manage product performance metrics to ensure strategic contributions and operational efficiency.
  • Build and lead a high-performing product organization focusing on talent development and customer focus.

Benefits

  • Inclusive and supportive workplace culture fostering personal and professional growth.
  • Employee voice is valued in decision-making and operations.
  • Opportunity to work in a meaningful role with direct impact on community health.
  • Commitment to diversity, equity, and inclusion in organizational practices.
Full Job Description
THE ROLE IN A NUTSHELL

Base Salary: Range Exempt

Reporting to the SVP, Product, Experience & Health Outcomes, the VP, Product, will provide senior product leadership across GreenShield's portfolio of payer and provider solutions. This role is accountable for strengthening product strategy, portfolio management, digital transformation, and scaled product practices. The VP will lead both new product development and the evolution of existing products, ensuring the portfolio is customer-centred, commercially disciplined, operationally scalable, and clearly positioned in the market.

Responsibilities:
  • Set the product vision, portfolio strategy, investment priorities, and roadmap, ensuring clear alignment to enterprise objectives and business performance goals.
  • Translate customer, client, partner, and market insights into portfolio choices that improve relevance, usability, value, and competitive positioning.
  • Strengthen product portfolio management discipline, including prioritization, business cases, lifecycle management, modernization, simplification, and product retirement decisions.
  • Lead digital transformation across the portfolio by advancing scalable digital capabilities, data-informed decision-making, automation, and platform-oriented delivery.
  • Mature the product operating model by embedding scaled agile ways of working, outcome-based roadmaps, clear decision rights, governance, experimentation, and continuous improvement practices.
  • Partner across business, technology, customer experience, data, operations, finance, legal, and go-to-market teams to align priorities, manage dependencies, and accelerate execution.
  • Own product performance management, defining measures for adoption, utilization, commercial performance, operational efficiency, and strategic contribution.
  • Build and lead a high-performing product organization by aligning skills to portfolio priorities, developing talent, fostering customer obsession, and driving product excellence.
  • Represent Product in enterprise planning, executive decision-making, investment discussions, strategic partnerships, key client opportunities, and market-facing conversations.


WHO WE'RE LOOKING FOR
  • 15+ years of progressive product management, product strategy, digital transformation, or portfolio leadership experience, including senior accountability for complex, multi-product portfolios.
  • Proven track record leading both new product development and the transformation of existing products, platforms, and portfolios in complex business environments.
  • Experience operating in complex industries such as healthcare, benefits, insurance, digital health, financial services, consumer platforms, or other regulated environments.
  • Strong portfolio and investment judgment, with the ability to balance customer needs, enterprise economics, delivery capacity, risk, and market opportunity.
  • Deep fluency in digital transformation, platform strategy, scaled agile delivery, product operations, customer discovery, experimentation, and data-driven product management.
  • Strong commercial judgment, with the ability to assess market dynamics, segmentation, pricing, packaging, adoption drivers, and product-market fit.
  • Executive-level communication and influencing skills, with the ability to simplify complex tradeoffs, align senior stakeholders, and represent product strategy in leadership, client, partner, and governance discussions.
  • Proven ability to lead through ambiguity and change while building alignment across business, technology, operations, clinical, regulatory, and go-to-market teams.
  • Experience building high-performing product teams, strengthening product craft, aligning skills to business needs, and creating a culture of continuous improvement and accountability.
  • A bachelor's degree in Business, Computer Science, Engineering, Health Administration, or a related field; an MBA or advanced degree is preferred.


THE CULTURE
We believe a career should be meaningful. Not just ameans to earn a living. Our culture is one where everyone's voice is heard andvalued. Because that's what it takesto create better health for all. We dare to challenge the status quo. And we'redriven by people who have challenged theirs. We believe that yourworkplace should empower you to be the best version of yourself. That's why we provide aplace where you can be inspired, challenged, and rewarded.

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people arecritical to our overall success. Inclusivity makes us a stronger, smarter andmore informed organization. Being intentionally inclusive of diversebackgrounds, perspectives and experiences will enhance our company culture topositively impact how we support our communities. A career at GreenShield isn't just about personalachievements, it's about making adifference together.

Here's to Better Health for All!

AFEW MORE DETAILS
Proficiency in English is requiredfor this position. As part of this role, you will be required to communicatewith colleagues or customers who use English as their primary language. By requiring English proficiency for thisposition, we aim to ensure that our employees can excel in their roles,collaborate, and communicate effectively, and contribute to the success of ourorganization.

GS supports diversity, equity andinclusion in our teams and communities, and we value the unique contributionsmade by all. Even if your experience doesn't align perfectly to everyrequirement, we invite you to apply. We encourage applications fromall candidates and will accommodate needs under human rights legislationthroughout all stages of the recruitment and selection process. Please let usknow of any accommodation through [redacted]. Information received relating toaccommodation will be addressed confidentially.

Providing this information givesGS consent to use your personal information to assess your suitability forspecific positions, future opportunities or for your personnel file. Yourrésumé will be held in strict confidence and will be viewed only by theOrganization. Information may be stored outside of Canada and could be used foraggregate statistical purposes (which uses no personal identification).

AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.

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