Job DescriptionRole Purpose The VP of Panel Management will lead the strategy, health, and operational excellence of our global quantitative proprietary panels. You will be responsible for the end-to-end lifecycle of our panelists-from recruitment and engagement to retention and data quality-ensuring we maintain a "gold-standard" respondent pool that supports complex, multi-market research initiatives.
Key Responsibilities: Strategic Global Leadership
- Panel Roadmap: Influence and support the development of a 3-year strategic roadmap for global panel expansion, focusing on high-growth markets and niche B2B/Consumer segments.
- Budget & P&L Ownership: Manage panel budgets, optimizing the balance between recruitment costs, incentive spend, and panel lifetime value.
- Commercial Support: Act as a subject matter expert during the sales process, advising clients and internal teams on feasibility, sampling methodology, and panel capabilities for large-scale bids.
Operational & Executional Excellence
- Sampling & Fielding: Optimize automated sampling protocols to ensure representative delivery while minimizing "panel fatigue."
- Process Standardization: Standardize operational workflows across regional teams to ensure consistent data quality and delivery speed.
Quality Assurance & Compliance
- Fraud Mitigation: Implement and evolve advanced fraud detection (digital fingerprinting, bot-trap integration, and behavioral pattern analysis).
- Data Privacy: Ensure 100% compliance with global data protection regulations, including GDPR, CCPA, and industry standards like ESOMAR and CASRO.
- Panel Health Metrics: Establish rigorous KPIs for panel "freshness," churn rates, and response accuracy.
Engagement & Retention Strategy
- Incentive Management: Design and manage localized incentive structures that drive high response rates while remaining cost-effective.
- Member Experience (UX): Improve the panelist journey through mobile-first survey design, community features, and streamlined support systems.
Required Experience & Qualifications - Experience: 10+ years in market research operations, with at least 5 years in a leadership role managing large-scale global panels.
- Technical Proficiency: Deep experience with panel management software (e.g., Cint, Forsta/Confirmit, Qualtrics, or proprietary builds) and data visualization tools (Tableau, PowerBI).
- Global Fluency: Proven track record of managing panels across diverse international markets, understanding the nuances of recruitment in emerging vs. mature markets.
- Quantitative Expertise: Strong grasp of statistical sampling methods, weighting, and data cleaning techniques.
If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!
In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $120,000 to $140,000 Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.
What's in it for you: At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
