Vice President of Sales-Broker Channel

ADP

$150K — $200K *
Miami, FL 33173In-Person
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 4-year college degree required
  • 5+ years of management experience
  • 5+ years of business experience, preferably in sales and marketing
  • Excellent verbal and written communication skills
  • Proven track record of influencing at VP level and above

Responsibilities

  • Own and refine Broker Channel strategy with a focus on growth and segmentation.
  • Coach and develop the MAS Broker team and sales leaders.
  • Drive broker channel sales quotas and enhance participation rates.
  • Evolve the broker value proposition reflecting market shifts.
  • Engage directly with leading national and regional firms and strategic partners.
  • Strengthen executive-level relationships for long-term impact.
  • Represent ADP at industry events and broker summits.

Benefits

  • Comprehensive training and development opportunities.
  • Flexibility in a dynamic work environment.
  • Engagement in top-tier industry networking events.
  • Potential for leadership growth within the company.
  • Collaborative work with cross-functional teams.
Full Job Description
The VP of the Broker Channel for Major Accounts is responsible for owning, scaling, and modernizing MAS broker strategy. This leader will set the vision, operating model, and execution rhythm for how the broker and carrier community partner with ADP. This role will lead a national team of broker channel leaders (4), and works cross functional across sales, business units, implementation, service, product, marketing, and finance to ensure ADP shows up as a coordinated and strategic partner to the broker ecosystem. This role requires both direct and matrix leadership skills and the ability to influence internal external stakeholders. Success will be defined by the ability to accelerate new logos and sales

RESPONSIBILITIES:

Own the end-to-end Broker Channel strategy for MAS, including TAM expansion, coverage models, partner segmentation, and growth priorities.
  • Support, coach, and develop MAS Broker DMs, Field sellers, and Leaders.
  • Drive activity to meet broker channel sales quotas and increasing participation rates within divisions.
  • Evolve the broker value proposition to align with changing market dynamics (benefits, compliance, technology, & globalization)
  • Personally engage with top national and regional firms, COIs, and strategic partners.
  • Deepen executive level relationships that drive long term relationships
  • Represent ADP externally at Broker summits, industry events, and executive forums.


  • Partner closely with SBS, HRO, GES, & 401(k) to ensure One ADP alignment for the broker community.
  • Create and oversee coordination of marketing and learning activities in conjunction with various parties across ADP and in some cases external to the business.
  • Communicate and take relevant action related to market information, competitive intelligence, sales inhibitors, and successes in the field.
  • Promote stakeholder engagement with a focus on activity standards, business metrics, shared goals and field enablement strategies. Seek opportunity to generate visibility to projects and outcomes.
  • Create and drive projects and initiatives to drive growth and competitive advantage.
  • Increase associate productivity by enhancing the usage of our Sales tools.
  • 30-40% travel is required


QUALIFICATIONS REQUIRED:
  • 4 year College Degree
  • 5+ years of management experience
  • 5+ years of Business experience (sales and marketing preferred


PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:
  • Excellent verbal, written communication and presentation skills.
  • Highly accountable and has credibility to influence and develop co-dependent relationships at VP Sales and higher levels.
  • Ability to conceptualize, negotiate and sell ideas internally and externally.
  • Ability to translate a strategy to action that correlates to measurable, incremental results.
  • Excels in a flexible, constantly changing environment.

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