Crunch Fitness

Vice President of Personal Training

Crunch Fitness$150K — $180K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of multi-unit leadership experience in the fitness industry, including senior leadership.
  • Proven success driving personal training sales, profitability, and operational performance.
  • Strong leadership in recruiting, developing, and retaining high-performing PT leaders and teams.
  • Strategic, data-driven leader with experience improving KPIs across multiple markets.
  • Demonstrated ability to build scalable systems and drive accountability.
  • Exceptional communication, leadership, and organizational skills with the ability to influence at all levels.
  • Results-driven, customer-focused leader with a passion for developing people and building high-performing cultures.
  • Willingness to travel extensively to support clubs and leadership teams.

Responsibilities

  • Hire, develop, and manage performance of qualified District and Regional Managers and PT staff.
  • Conduct meetings with District and Regional teams to review performance and provide guidance.
  • Offer career growth and advancement opportunities as warranted.
  • Manage staff schedules while adhering to assigned margins.
  • Mediates employee relations matters for all fitness employees.
  • Regularly train staff on industry updates to encourage growth.
  • Achieve monthly, quarterly, and yearly revenue goals for personal training services.

Benefits

  • Medical, Dental, and Vision Benefits
  • 401K with Company Match
  • Paid Time Off (PTO)
  • Life Insurance & Short-Term Disability
  • Free Crunch Fitness Membership
  • Discounted Personal Training Sessions
  • Continued Education & Certification Support
  • Exciting, high-energy team environment
  • Tremendous growth opportunity in a rapidly expanding company
Full Job Description
Vice President of Personal Training

Job Summary:

As the Vice President of PT, you will be responsible for the management and production of the Company. The Vice President of Personal training will directly report to the COO, CEO and CFO of CR Fitness with a dotted line to the CR Fitness board.

Responsibilities:
  • Hire develop and manage performance of qualified District Managers, Regional Managers, PT, MIT,
  • PTM and Assistant PT Managers
  • Conduct weekly (or as-needed) meetings with District and Regional team to review performance and offer
  • direction, motivation, and guidance toward achieving individual and company goals
  • Offer career growth and advancement opportunities as warranted
  • Manage all District, Regional, PTM and Assistant PT Manager schedules including staying within assigned PT
  • Margins
  • Mediates club employee relations matters for all club fitness employees
  • Discipline staff under the guidance of your direct supervisor.
  • Regularly train staff on industry updates and teach District and PT managers to provide continual growth
  • opportunities to direct reports.
  • Sales and Service are managed effectively through consistent development of training team.
  • Responsible for achieving monthly, quarterly, and yearly revenue objectives set forth by the company with
  • regards to personal training services.
  • Establish goals for locations and staff.
  • Train staff on sales techniques to improve conversions, create referrals, process for floor pulls, etc.
  • Develop marketing programs to; promote the trainers, create energy through innovative events, post
  • engaging video through all SM platforms.
  • Support, follow up and maintain a high standard of all cleaning system protocols
  • Regularly train, support, and maintain the standards of all Group Exercise classes
  • Your supervisor may assign additional responsibilities based on the needs of the market and franchise group

What We Look for in Our VP of Personal Training
  • 7+ years of multi-unit leadership experience in the fitness industry, including senior leadership.
  • Proven success driving personal training sales, profitability, and operational performance.
  • Strong leadership in recruiting, developing, and retaining high-performing PT leaders and teams.
  • Strategic, data-driven leader with experience improving KPIs across multiple markets.
  • Demonstrated ability to build scalable systems, drive accountability, and execute company initiatives.
  • Exceptional communication, leadership, and organizational skills with the ability to influence at all levels.
  • Results-driven, customer-focused leader with a passion for developing people and building high-performing cultures.
  • Willingness to travel extensively to support clubs and leadership teams.
  • This role may require relocating to one of markets

What We Offer:
  • Medical, Dental, and Vision Benefits
  • 401K with Company Match
  • Paid Time Off (PTO)
  • Life Insurance & Short-Term Disability
  • Free Crunch Fitness Membership
  • Discounted Personal Training Sessions
  • Aggressive Earning Potential (Salary + Bonus)
  • Continued Education & Certification Support
  • Exciting, high-energy team environment
  • Tremendous growth opportunity in a rapidly expanding company

If you're ready to stop looking for a job and ready to begin a CAREER then now is the time to contact Crunch TODAY!

About Crunch Fitness

Crunch was founded in a basement level aerobics studio in New York City’s East Village in 1989 by Doug Levine. With the collaboration of exercise instructors the group fitness programming was started at Crunch. Today there are more than 500,000 gym members across the US and operations recently extended to Australia.

Crunch Fitness Careers

There has never been a better time to join the vibrant team at Crunch Fitness—the leading network of fitness centers known for its energetic atmosphere and diverse offerings.

Work You’ll Do

Join Crunch Fitness's industry-leading team to assist individuals in achieving their fitness and wellness goals. At Crunch Fitness, the focus is on transforming lives through dedication, innovation, and leadership in the fitness industry. Lead in a unique role within the marketplace, at the convergence of health, wellness expertise, and digital innovation. Work alongside a dynamic team of fitness and health advisors to help members navigate their personal fitness journeys. Collaborate with the most passionate group of fitness professionals—dedicated to fostering a culture of growth, diversity, and innovation.

Introducing the Crunch Fitness Professional Growth Path

The team is building a market-leading program to offer job opportunities that allow for personal and professional development within the fitness industry.

Do Innovative Work

Join the largest group of fitness experts—dedicated professionals at the intersection of health, industry expertise, and digital innovation.

Drive Innovative Work

Deliver targeted fitness solutions through a depth and breadth of training experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of fitness technology and harness the unparalleled capabilities, global scale, and joint solution development of a leading team.

Future-proof Your Career

Advance as far as your ambition takes you with near-limitless opportunities to grow your career with unmatched training, development, and certification support.

Explore

Discover how Crunch Fitness leads the way in predictive health maintenance and innovative fitness solutions that cater to a diverse clientele.

The Crunch Fitness Leadership and Innovation Initiative

The combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their personal health and fitness. Clients across the globe look to Crunch Fitness for new strategies and solutions to drive health innovation and growth in the digital era.

Stay Connected

Join the Team

Search open positions that match your skills and interest. Crunch Fitness seeks passionate, curious, creative, and solution-driven team players. SEARCH CRUNCH FITNESS JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Crunch Fitness.

READ CAREERS BLOG

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Learn more about Crunch Fitness
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1,001 employees
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