Vice President of Marketing

Tangam Systems

$220K — $260K *
US-AnywhereRemote in Waterloo, ON
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing leadership experience, especially in technology and SaaS sectors
  • Hands-on marketer capable of executing campaigns and analyzing performance metrics
  • Familiarity with AI-based marketing tools
  • Experience in organizing User Conferences
  • Track record of growing marketing and BDR initiatives in fast-paced environments
  • Proven success in enhancing pipeline growth through marketing alignment
  • Strong digital marketing, demand generation, and content strategy expertise
  • Excellent written and verbal communication skills
  • Strategic, analytical mindset with a focus on data-driven decisions
  • Experience in global markets with multi-geography campaign coordination
  • Bachelor's degree in Marketing or Business; MBA preferred

Responsibilities

  • Develop strategic marketing plans to support business goals and product launches
  • Lead brand management, positioning, and corporate communications
  • Plan and execute User Conferences to strengthen customer engagement
  • Direct Digital, Event, and Growth Marketing functions, ensuring alignment with company strategies
  • Own and report on marketing-sourced pipeline and growth KPIs
  • Oversee content marketing, digital marketing, public relations, and event marketing
  • Collaborate with cross-functional teams to align marketing with product roadmaps
  • Manage and mentor a high-performing marketing team
  • Conduct market research and competitive analysis
  • Oversee marketing budget and vendor relationships
  • Ensure consistent brand voice across all channels

Benefits

  • Flex time and work-from-home opportunities (3 days/week in-office required)
  • Employee perks including standing desks and a massage chair
  • Comprehensive benefits plan covering fitness, dental, prescription, and vision
  • Team-oriented culture with a fully stocked kitchen and team lunches
  • Monthly events and activities for employee engagement
Full Job Description
Vacancy Status

This posting is for a current, full-time opening.

Key Responsibilities (include, but are not limited to):
  • Develop and execute the strategic marketing plan to support overall business goals, product launches, and market expansion
  • Lead brand management, positioning, messaging, and corporate communications
  • Plan and execute User Conferences to deepen engagement with existing customers, drive cross-sell opportunities, and connect new prospects to our existing customer base
  • Direct the Digital Marketing, Event Marketing and BDR/Growth Marketing functions, ensuring alignment with company strategy, sales and pipeline strategy, and revenue targets
  • Own marketing-sourced pipeline contribution, BDR performance, lead generation, and growth KPIs, reporting progress to executive leadership
  • Oversee content marketing, digital / performance marketing, public relations, and event marketing
  • Collaborate with sales, product, and analytics teams to ensure marketing aligns with product roadmaps and business objectives
  • Manage and mentor a high-performing marketing team consisting of Digital Marketing, Event Marketing, and BDR/Growth Marketing resources, establishing KPIs and monitoring performance
  • Conduct market research, competitive analysis, and customer segmentation to inform campaigns
  • Oversee marketing budget, resource allocation, and vendor relationships
  • Ensure consistent brand voice and marketing collateral across all channels and markets

Qualifications & Experience
  • 5+ years of progressive marketing leadership experience, preferably within technology and SaaS industries
  • Hands-on marketing leader with the ability and willingness to execute campaigns, create content, manage marketing systems, analyze performance metrics, and support business development activities as needed
  • Knowledge of and hands-on experience with the new generation of AI based tools
  • Experience organizing User Conferences
  • Proven track record of building and scaling marketing and BDR functions in high-growth environments
  • Demonstrated success in driving measurable pipeline growth and achieving revenue impact through marketing and BDR alignment
  • Strong experience in digital marketing, demand generation, brand development, and content strategy
  • Excellent communication skills, both written and verbal
  • Strategic and analytical mindset, comfortable with data-driven decision making
  • Experience working in global markets and coordinating multi-geography campaigns
  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
  • Technical testing may be required


Compensation and Benefits:
  • Total Compensation: $220,000 - $260,000

The salary range shown reflects the company's good faith full target range for this position at the time of posting. The company may update or modify this range at any time and endeavors to keep this posting current. Compensation decisions are based on factors including geographic location, experience, skills, education, and business needs. While the full range is posted for transparency, offers are typically made within the lower to middle portion of the range.
  • Work-life balance: Flex time, work-from-home days (3 days/week in office required)
  • Perks: Standing desks, massage chair, employee lounge with Xbox, Switch & PS4
  • Benefits plan: Fitness allowance, dental/prescription/vision coverage, massage & physio, healthcare spending account
  • Team culture: Fully stocked kitchen, team lunches, monthly events, long-weekend bottle draws

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