Vice President of Marketing

Tangam Systems

$220K — $260K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in marketing leadership, ideally in tech/SaaS
  • Proven ability to execute and manage marketing campaigns
  • Hands-on experience with AI-based marketing tools
  • Experience organizing user conferences
  • Track record in scaling high-growth marketing and BDR functions
  • Strong digital marketing and brand development expertise
  • Exceptional communication skills, both written and verbal
  • Analytical mindset with data-driven approach
  • Experience with global marketing campaigns
  • Bachelor's degree; MBA preferred

Responsibilities

  • Develop and implement strategic marketing plans to achieve business objectives
  • Lead brand management, positioning, and corporate communications
  • Plan and execute User Conferences to boost customer engagement and sales opportunities
  • Direct Digital, Event, and BDR/Growth Marketing operations
  • Manage marketing-sourced pipeline and report KPIs to executive leadership
  • Oversee all aspects of content marketing and public relations
  • Collaborate with sales and product teams to align marketing with business goals
  • Mentor and manage a high-performing marketing team
  • Conduct market research and competitive analysis to inform marketing strategies
  • Manage marketing budgets and vendor relationships

Benefits

  • Work-life balance with flexible hours and remote work options (3 in-office days)
  • Perks include standing desks and gaming consoles in employee lounge
  • Comprehensive benefits plan covering fitness, health, and wellness
  • Team culture with stocked kitchen and monthly events
Full Job Description
Vacancy Status

This posting is for a current, full-time opening.

Key Responsibilities (include, but are not limited to):
  • Develop and execute the strategic marketing plan to support overall business goals, product launches, and market expansion
  • Lead brand management, positioning, messaging, and corporate communications
  • Plan and execute User Conferences to deepen engagement with existing customers, drive cross-sell opportunities, and connect new prospects to our existing customer base
  • Direct the Digital Marketing, Event Marketing and BDR/Growth Marketing functions, ensuring alignment with company strategy, sales and pipeline strategy, and revenue targets
  • Own marketing-sourced pipeline contribution, BDR performance, lead generation, and growth KPIs, reporting progress to executive leadership
  • Oversee content marketing, digital / performance marketing, public relations, and event marketing
  • Collaborate with sales, product, and analytics teams to ensure marketing aligns with product roadmaps and business objectives
  • Manage and mentor a high-performing marketing team consisting of Digital Marketing, Event Marketing, and BDR/Growth Marketing resources, establishing KPIs and monitoring performance
  • Conduct market research, competitive analysis, and customer segmentation to inform campaigns
  • Oversee marketing budget, resource allocation, and vendor relationships
  • Ensure consistent brand voice and marketing collateral across all channels and markets

Qualifications & Experience
  • 5+ years of progressive marketing leadership experience, preferably within technology and SaaS industries
  • Hands-on marketing leader with the ability and willingness to execute campaigns, create content, manage marketing systems, analyze performance metrics, and support business development activities as needed
  • Knowledge of and hands-on experience with the new generation of AI based tools
  • Experience organizing User Conferences
  • Proven track record of building and scaling marketing and BDR functions in high-growth environments
  • Demonstrated success in driving measurable pipeline growth and achieving revenue impact through marketing and BDR alignment
  • Strong experience in digital marketing, demand generation, brand development, and content strategy
  • Excellent communication skills, both written and verbal
  • Strategic and analytical mindset, comfortable with data-driven decision making
  • Experience working in global markets and coordinating multi-geography campaigns
  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
  • Technical testing may be required


Compensation and Benefits:
  • Total Compensation: $220,000 - $260,000

The salary range shown reflects the company's good faith full target range for this position at the time of posting. The company may update or modify this range at any time and endeavors to keep this posting current. Compensation decisions are based on factors including geographic location, experience, skills, education, and business needs. While the full range is posted for transparency, offers are typically made within the lower to middle portion of the range.
  • Work-life balance: Flex time, work-from-home days (3 days/week in office required)
  • Perks: Standing desks, massage chair, employee lounge with Xbox, Switch & PS4
  • Benefits plan: Fitness allowance, dental/prescription/vision coverage, massage & physio, healthcare spending account
  • Team culture: Fully stocked kitchen, team lunches, monthly events, long-weekend bottle draws

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