NDX Corporation

Vice President of Marketing

NDX Corporation • $170K — $200K *
Palm Beach Gardens, FL 33418In-Person
Healthcare
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business, or a related field; MBA preferred
  • 12+ years of marketing experience, with at least 5 years in a senior leadership role (VP or Director level)
  • Previous experience in Healthcare, Medical Devices, or Dental preferred
  • Demonstrated ability to drive growth through integrated marketing strategies
  • Experience in marketing automation tools and CRM platforms like Salesforce

Responsibilities

  • Define and execute a comprehensive marketing strategy to maintain market leadership
  • Oversee cohesive brand identity across multiple sub-brands and locations
  • Monitor industry trends to adapt messaging and enhance competitive edge
  • Architect a high-performing lead generation engine for the sales force
  • Optimize the marketing funnel using CRM tools to track ROI
  • Collaborate with the VP of Sales on the seamless handover of marketing-qualified leads
  • Lead the Go-to-Market strategy for new products and digital integrations

Benefits

  • Health, dental, and vision insurance
  • Disability and life insurance
  • Paid holiday, vacation, and sick time
  • 401K with company contribution
  • Tuition reimbursement
Full Job Description
Vice President of Marketing. THIS IS A REMOTE / HYBRID OPPORTUNITY.

The regular hours for this position are from 8:00 AM to 5:00 PM, Monday through Friday, and subject to change from time to time.

This is a full-time position featuring employee benefits including: health, dental, vision, disability, and life insurance; paid holiday, vacation, and sick time; 401K with company contribution; and tuition reimbursement!

Primary Responsibilities and Essential Functions of the Position:

Strategic Leadership & Brand Management

  • Define and execute a comprehensive marketing strategy that aligns with our position as the market leader.
  • Oversee the brand identity across multiple sub-brands and laboratory locations to ensure a cohesive, premium market presence.
  • Monitor industry trends (e.g., the shift to digital workflows and 3D printing) to pivot messaging and maintain a competitive edge.


Demand Generation & Sales Alignment

  • Architect a high-performing lead generation engine to support our national sales force.
  • Optimize the marketing funnel using CRM (Salesforce) and marketing automation tools to track ROI and conversion rates.
  • Collaborate closely with the VP of Sales to ensure seamless handover of marketing-qualified leads (MQLs).


Product & Clinical Marketing

  • Lead the "Go-to-Market" strategy for new restorative products, implants, and digital scanning integrations.
  • Develop educational content, webinars, and KOL (Key Opinion Leader) programs that position the company as a thought leader in the dental industry.


Departmental Oversight & Mentorship

  • Manage and grow a diverse team including creative, digital, communications, and events professionals.
  • Oversee the multi-million dollar annual marketing budget, ensuring disciplined spending and high impact.


Skills and Abilities Required:

  • Industry Knowledge: Previous experience in Healthcare, Medical Devices, or Dental is highly preferred. Understanding the "Doctor-as-the-customer" journey is a significant plus.
  • Proven Track Record: Demonstrated ability to drive growth through integrated marketing strategies.
  • Data-Driven: Proven ability to translate complex data sets into actionable marketing insights with experience in marketing and CRM platforms.
  • Communication: Exceptional executive presence with the ability to influence at the Board and C-suite level in addition to cross-functional collaboration skills.


Key Competencies

  • Strategic and commercial thinking
  • Deep understanding of relationship-based B2B marketing
  • Leadership and team development
  • Strong collaboration with sales team
  • Customer-centric mindset
  • Analytical and results-oriented
  • Ability to translate technical/clinical concepts into clear value propositions


Minimum Education and Experience Required:

  • Required: Bachelor's Degree in Marketing, Business, or a related field; MBA preferred.
  • Experience: 12+ years of marketing experience, with at least 5 years in a senior leadership role (VP or Director level).


Hazardous Materials or Equipment Used:

  • Office Equipment.


Physical Requirements:

  • Regularly required to sit, stand, walk, and/or reach.
  • Exhibit fine motor skills and/or perform repetitive motions.
  • Ability to effectively communicate technical information.


About NDX Corporation

NDX Corporation is a technology company that provides software solutions for the healthcare industry. The company's products include electronic health records, practice management software, and revenue cycle management tools. NDX Corporation was founded in 2003 and is headquartered in Wilmington, Delaware.
Learn more about NDX Corporation
Size
100 employees
Industry
Information Technology
Net Income
$10 million
Founded
2003
5 Year Trend
+10%
Revenue
$50 million
NASDAQ
NDX
* Ladders Estimates

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